GECs
‘LOTR’, ‘Spiderman’ dominate MTV awards’ nominees list
NEW YORK: The high profile Oscars may be over and done with but the action concerning what some consider the coolest movie awards show, is about to kick off.
Now in its 12th year, the MTV Video Movie Awards will be taped on 31 May at the Shrine Auditorium in Los Angeles. Indian viewers should be able to catch the event sometime in June.
Readers may recall that last year’s show set a new record with an average of over seven million viewers. Eight million fans cast their vote last year on the website mtv.com. This year’s show will be seen in 166 countries / territories through 84 channels and in 17 languages in over 380 million households.
The second instalment in the Lord of The Rings trilogy The Two Towers and Spiderman bagged five nominations each. Besides these two, another competitor in the best film category is Curtis Hanson’s rap themed provocation 8 Mile with Eminem. Interestingly, Oscar winner for Best Picture Chicago failed to make the cut. What doesn’t come as a surprise is that mature films like Far From Heaven, The Hours which are not easy to watch and which a large part of MTV’s audience will have some trouble coming to grips with being left off the list. In an effort to tip its hat towards the latest advances in film making, MTV has announced a new category Best Virtual Performance. Here you will find the likes of LOTR’s Gollum whose onscreen split personality was a treat to watch as well as Dobby the house elf in Harry Potter and The Chamber of Secrets.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
