iWorld
‘Lock Upp’ garners 15 million views in 48 hours
Mumbai: MX Player and Altbalaji’s new reality show “Lock Upp” has garnered 15 million views within 48 hours of its launch, according to the streaming platform. “This made it the first digital reality show to achieve such a massive opening in its launch week,” said the statement.
The show which released on 27 February features Kangana Ranaut as the host and brings together 13 controversial celebrities in a jail for 72 days.
The celebrities include Nisha Rawal, Munawar Faruqui, Poonam Pandey, Kaaranvir Bohra, Swami Chakrapani, Siddharth Sharma, Anjali Arora, Babita Phogat, Shivam Sharma, Sara Khan, Payal Rohatgi, Tehseen Poonawalla and Saisha Shinde.
“While television has run its course on the over hashed sentiment of unity amid differences of opinions, ‘Lock Upp’ is a reality format that is quite the opposite — it pits celebrities and influencers who are known for very strong views on various issues in a hostile environment that has bare minimum amenities. The show has attracted a huge following even amongst international viewers because of its distinct look and feel,” said the statement.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
