e-commerce
Livspace hops on as design partner for Great Online Home Festival
MUMBAI: Livspace has come on board as the exclusive design partner for the Great Online Home festival (GOHF), an initiative of GroupM. The festival is presented by Magicbricks and powered by Google.
As the design partner for GOHF, Livspace will offer interior design to new homes listed on GOHF platform as well as existing homeowners. GOHF will bring together the best home deals in India including real estate, home decor and home care. The nine day festival began on 18 July.
Livspace will offer exclusive deals on complete home design service, as well as modular kitchens and wardrobes. The focus will be on making good home design accessible to the Indian homeowner, while making the interior design process fun, simple and exponentially less time-consuming. As a homeowner, you can also get all your design queries answered, by joining Livspace interior designers on Google Hangouts everyday between 7 – 8 pm from 18 – 27 July.
Livspace has also launched its new mobile app for Android users, with an iOS version to follow soon. The app allows users to discover thousands of new shop-able looks on mobile. In the coming week, app users will also be able to chat with their designer in-app.
Livspace CEO and co-founder Anuj Srivastava said, “We are thrilled to be featured as the exclusive design partner for the Great Online Home Festival, a one of its kind event which is reflective of the rising trend of the home market moving online quickly. Millions of users will experience online end-to-end home design for all their rooms, kitchens and wardrobes, like never before. Inspired by the fact that over 50% of our traffic comes from the phone, we are also excited to announce the launch of our mobile app for Android, with iOS soon to follow. With the innovative Livspace app, you can discover, save and share thousands of looks for your home on the go.”
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
