News Broadcasting
Living Media’s Red FM comes to town, finally
Living Media’s RED FM, the last of the five private FM channels in Mumbai will be launched tomorrow on 93.5 MHz.
The channel is being touted as ‘bright, energetic and passionatea radio station with attitude’. For rivals, already settled into their respective grooves, who are closely monitoring what RED will offer, the station says it will cut across SEC and age barriers, although a majority of its listeners will be in the same 18 to 35 age group and fall in the SEC A and B categories.
The 24 hour channel’s programming structure also does not seem to be varying from the norm set by Radio Mirchi, Go, Win and Radio City – non stop music, melody and rhythm are the three pillars on which RED bases its content. “As added incentives Red FM provides crisp entertaining updates on traffic, weather, city specific events and the latest buzz on everything current,” reads the radio station’s promo.
Technically, Red FM claims to be in step with the best in the business. Its song scheduling software is totally automated with the latest version of international radio software. Red FM will broadcast out of a 6 Bay antenna on a 135 mtr tower situated in the heart of Mumbai. Special reflectors have been added to optimize the signal based on the geographical contours of Mumbai and its surrounding districts. In Delhi and Kolkata, where RED will begin in next few months, the transmission facilities will be co-located on the AIR towers.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
