Applications
LiveU & Grass Valley to offer cloud solutions for remote live productions
NEW DELHI: LiveU and Grass Valley have joined forces to offer a pre-integrated cloud-based solution for remote live productions, enabling customers to simplify their processes and automate live and non-live news and sports productions in an efficient, agile and customisable workflow.
LiveU’s co-founder and COO Avi Cohen, said, “With the ongoing shift to cloud production, we are committed to helping our customers maximise these new efficiencies, delivering our live video solutions as-a-service with pre-integrated workflows. Our collaboration with Grass Valley offers customers a highly efficient, flexible and scalable set of tools for going live from the field, providing greater flexibility to adapt to the needs of each and every story, giving a richer viewing experience. Remote live production can be orchestrated from anywhere via LiveU’s and Grass Valley’s integrated cloud environments, or using a hybrid model of choice, integrating high-quality live video feeds with smart automated production capabilities.”
The collaboration facilitates live production, and news and asset management, in specific ways, helping to simplify the processes and speed up live broadcasts with compelling content. High-quality live feeds can be sent from any of LiveU’s field units for remote switching and live production using LiveU’s cloud solution with Grass Valley’s GV AMPP (Agile Media Processing Platform), the first cloud-based SaaS platform for broadcast to fully leverage the power of elastic compute. Built for the cloud from the start, GV AMPP is specifically designed to overcome broadcasters’ long-time reliance on costly and inflexible hardware-based media systems and provides a modular approach to everyday media workflows.
In addition, live feeds from LiveU units can be integrated into the GV STRATUS news and asset management tool to streamline the remote news gathering and production workflow. Utilising LiveU’s live video metadata to automate the process and provide metadata enriched assets within GV STRATUS, users can quickly search, browse, edit and publish content – live or file – using a range of smart search criteria and via the smart rules’ engine.
Grass Valley CEO and president Tim Shoulders said, “As our customers strive to deliver the captivating content and high production values that consumers demand, the GVTA gives them access to trusted solutions that are tested and configured to ensure interoperability with Grass Valley’s solutions – one of the major hurdles our customers face when deploying multi-vendor systems.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
