News Broadcasting
Live Times founder Dilip Kumar Singh and his news story
MUMBAI: This is a news channel that seems to be getting Indian viewers’ attention. At least if one goes by BARC numbers for average time spent (ATS) among the 15+ demographic.
A press release issued by Live Times, says the global multicast news hub, managed to get an ATS of around 10 minutes across India and Hindi speaking markets in the past four weeks.The ATS for urban areas like Mumbai was at a remarkable 21 minutes while for Delhi it was over eight minutes in week 51.
“The exceptional ATS numbers are a testament to the trust and loyalty of our viewers, who turn to us for news that not only respects their intelligence but also prioritises the truth. This accomplishment strongly affirms Live Times’ commitment to providing news that people can rely on. Our audience seeks more than just headlines; they desire information that empowers, educates, and inspires,” says Live Times founder & CEO Dilip Kumar Singh.
According to him, Live Times’ success is rooted in its unique value proposition—delivering real-time, authentic and accurate news and information that connects deeply with audiences across demographics. With a steadfast commitment to uncovering the truth and addressing public issues that matter, Live Times has become a beacon of reliable news for millions, adds Singh.
He points out that at Live Times, it’s all about the interest of viewers. Flagship shows like Live Pradesh, Delhi Ke Dil Mein Kya Hai, and Live Express bring the news closer to home, diving into the stories that shape the audience’s day and impact their future. “Whether it’s breaking headlines, in-depth analyses, or uncovering the stories behind the scenes, Live Times delivers journalism that connects and empowers.” he says.
Singh believes that “for advertisers, Live Times offers a golden opportunity to connect with an engaged, diverse audience. By aligning with a platform rooted in integrity and trust, brands can ensure their message resonates deeply and authentically.”
Are advertisers listening?
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
