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Lionsgate in deal with M-Go
MUMBAI: US digital entertainment service M-Go, which is a JV between DreamWorks Animation and Technicolor and entertainment company Lionsgate, are partnering to bring Lionsgate‘s movies and TV shows, including ‘The Hunger Games‘ and ‘Twilight‘ film franchises, ‘Tyler Perry‘s Madea‘ films and the TV series ‘Mad Men‘, to M-Go customers for purchase or rental.
M-Go has already secured direct content deals with many of Hollywood‘s studios and now adds Lionsgate. M-Go adds that this partnership further boosts its library of the newest releases of movies and TV shows. The two companies will also explore new content delivery models as part of their shared commitment to best serve their consumers. To kick off the partnership, M-Go will offer the ‘Mad Men‘ series catalogue so that people can discover the show for the first time.
Fans can also catch up on missed episodes. Lionsgate president of worldwide television, digital distribution Jim Packer said, “M-Go is exactly the kind of entrepreneurial partner with whom we like to be in business, and our partnership underscores the growing spectrum of digital and traditional platforms available for monetising our content.
“We‘re pleased to give M-GO access to our full range of content because they share our commitment to being at the forefront of home entertainment initiatives designed to meet the changing needs of our consumers.”
M-Go CEO John Batter said, “Getting Lionsgate content was a top priority for M-Go. Being the ‘people-friendliest‘ digital entertainment service means never resting until we have secured the entertainment people want most at their fingertips such as their hot content like ‘Nashville‘, ‘Anger Management‘ and ‘The Impossible‘.
“We look forward to working with Lionsgate to lead the industry by pioneering new ways to maximize the benefits of digital by providing amazing entertainment instantly and earlier than ever before for consumers in the US.”
M-GO is available for at home or on the go viewing on platforms and functions on operating systems ranging from Android to iOS to Windows. M-GO will be pre-loaded on LG Electronics Smart TVs, Samsung‘s Smart TV‘s, Blu-ray players and Wi-Fi tablets, Vizio‘s Smart TVs, Blu-ray players, Wi-Fi tablets and digital media players, and Intel® Ultrabook devices.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
