iWorld
LinkedIn, Pinterest more popular than Twitter
MUMBAI: A new Pew Research Center Internet Project study shows a change in the use of the social media trend. While Facebook is still on the top with 71 percent online adults on the network, up from 67 percent one year ago; the result also shows that 42 per cent adults are now using at least two networks.
Another interesting revelation made by the study is that Pinterest saw the biggest spike in 2013, jumping from 15 percent of online adults to 21 percent while passing Twitter (18 percent) in the process. LinkedIn is at the second spot after Facebook at 22 percent, while Instagram grew from 13 percent to 17 percent.
According to industry experts, Twitter is less intuitive than Facebook and thus can turn off users, limiting its growth as a mainstream social media platform.
iWorld
Serena Menon Netflix’s head of PR exits, likely to join Prime Video & Amazon MGM
After seven years at Netflix, India PR chief moves to Amazon’s studio fold
MUMBAI: Serena Menon is turning the page on a seven year run at Netflix, stepping down as director, public relations, India to join Prime Video and Amazon MGM Studios.
Her exit comes shortly after Das moved on as head, brand PR, prime video Apac, signalling a wider shuffle within Amazon’s streaming communications set up.
At Netflix, Menon most recently led the India publicity team, shaping the streamer’s reputation in one of its most competitive markets. As director, public relations, India, she oversaw strategy, brand positioning and high impact earned campaigns for both homegrown originals and international titles.
Before that, she served as director, photo and av studio, asia pacific, managing creative teams across India, Japan, Korea, Australia and New Zealand, Taiwan and Southeast Asia. The brief was ambitious: craft the story behind the story and strengthen title campaigns with compelling visual narratives.
Her Netflix journey began in 2018 as manager, visual communications, India. She later became India lead, photo and av studio, building the team from scratch and putting in place the processes that helped scale operations in a fast growing market.
Prior to streaming, Menon built her editorial credentials at Elle Magazine as managing editor and associate editor, leading film and lifestyle coverage while collaborating on brand led initiatives. She earlier spent over six years at Hindustan Times, rising through roles including staff writer, senior staff writer, principal correspondent and assistant editor.
With a career that bridges newsroom rigour and global brand storytelling, Menon now steps into Amazon’s studio fold at a time when streaming competition is only getting sharper. Her next chapter promises to be as closely watched as the premieres she once publicised.
