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LimeRoad.com emerges as top engagement platform in online commerce
MUMBAI: One of India’s first social shopping platform LimeRoad.com claims to have over 26 million page views per month and 40,000 active daily engaged user base on Facebook, stating that it is a top engagement platform in Indian commerce. Registered users are growing at 200 per cent month on month it claims, of which 50 per cent are sign ups coming from facebook logins with rich social graphs.
The 2100+ active scrap bookers have created 25,000+ unique looks, making Limeroad.com scrapbookers one of the largest online community in India; experimenting and expressing their creativity through online commerce. The community along with LimeRoad.com’s growing vendor base posts nearly 2,000 new product options and looks on the site every week, 75 per cent of which are unique and not available anywhere else in the country as the platform claims.
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LimeRoad.com has announced the launch of its ‘Create & Earn’ initiative an innovative way to enable their unique and rapidly growing community of Scrapbookers to earn from the looks they create.
LimeRoad.com founder and CEO Suchi Mukherjee said, “Our vision is to create the most extensive discovery platform for lifestyle products in India. We are creating a highly disruptive user-generated content-led commerce model in India, and scrapbook looks are an intrinsic part of this disruption, and this is indeed how our users discover great product.”
LimeRoad.com’s innovative scrapbook application allows people to select from a range of gorgeous products, create a unique look and share it with their friends. Taking community generated content several notches higher, LimeRoad.com is arming every aspiring stylist and fashionista to now sell their curated looks and earn.
Scrapbookers will now get a percentage of the sale amount of all items sold through their scrapbook looks. Top scrapbookers of the community typically make between 20-30 scrapbooks a month, and LimeRoad.com expects the most creative and active scrap-bookers to earn upto Rs.10, 000-20,000 per month!
LimeRoad.com co-founder and CTO Prashant Malik says, “LimeRoad.com Co-Founder & CTO Prashant Malik says, “We are driven to build a scalable social and visual discovery platform at the core of our brand that will magnify the visualization and discovery of the rich merchandise. We are on a mission to build the most extensive discovery platform in South-East Asia, where consumers come because they get to discover simply great product at affordable prices. And this discovery is best led through social channels and user generated content. The primary user generated content on LimeRoad is scrapbooks and attributing a product sale with this content is a key innovation, which is what we’re enabling with our newest initiative.”
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
