iWorld
Limelight content delivery to simplify MultiTV’s ad insertion
MUMBAI: Limelight Networks, a leader in digital content delivery, has announced that MultiTV is using Limelight’s Orchestrate Platform to bring high-quality online video to more than 40 million viewers across India.
MultiTV, a leading provider of video streaming solutions for live TV and video on demand (VOD) in India, selected Limelight’s Orchestrate Platform to deliver exceptional video experiences to any device, anywhere. Leveraging Limelight’s global Content Delivery Network (CDN), the Orchestrate Platform now ensures that MultiTV customers get the reliability, consistency, quality, security and performance they demand.
“Viewership in India is growing rapidly and there is complexity because of multiple devices, platforms and standards. At the same time, customers want world class reliability on a complex infrastructure at domestic price points,” said MultiTV founder Vikash Samota. “With Limelight, we have a global partner with excellent quality, capability and reach to help meet consumer expectations. This allows us to focus on our business – content acquisition and customer service.”
MultiTV is also using Limelight Cloud Storage Services, making it easy for them to upload, replicate and manage large video libraries and quickly get content to viewers.
“MultiTV is a pioneer in bringing next-generation OTT solutions to the fast-growing Indian market. To help develop this market, we’re determined to deploy our people, capabilities and capital at an accelerated pace,” said Limelight Networks CFO Sajid Malhotra. “After having doubled capacity in India last year, we expect to expand our capacity there this year by 5 to 10 times our 2016 capacity levels, and are prepared to assist and accelerate the adoption of CDN services in ways only we can.”
MultiTV launched a Live Streaming solution using Limelight’s CDN with its proprietary technology that can detect commercials on live streams or VoD on any device. In addition, MultiTV provides technology solutions to solve the problems of video ad blockers. MultiTV helps broadcasters and content owners reduce infrastructure costs and provides solutions to assist with content monetization.
Limelight empowers customers to better engage online audiences by enabling them to securely manage and globally deliver digital content, on any device.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
