iWorld
Lights, Camera, AI: A new era in video content creation has arrived!
MUMBAI: The future of video content is here, and it’s wearing an AI cape.
AiVanta, a leader in AI-powered enterprise video solutions, has teamed up with UnScript, an AI video platform specialising in content automation and avatar technology, to revolutionise how businesses create and manage video content.
Together, these companies are unleashing cutting-edge, scalable solutions designed to make video creation faster, smarter, and, dare we say, much cooler. Think professional-grade social media ads and corporate videos—without a single camera in sight.
What’s the big idea?
The AiVanta-UnScript partnership is set to address the growing demand for innovative video communication in enterprises. By merging UnScript’s revolutionary AI tech—which lets businesses generate video content from text—with AiVanta’s scalable solutions, they’re unlocking endless possibilities. From employee training to customer engagement and marketing campaigns, the duo promises to make video creation as easy as writing an email (minus the typos).
In case you missed it, the AI video solutions market is booming. With a 20 per cent annual growth rate projected through 2030, sectors like BFSI, healthcare, retail, and education are leading the charge. For businesses racing to keep up with digital transformation, having tools that save time and money while delivering professional results isn’t just a luxury—it’s a necessity.
What makes this partnership even more exciting is its “Make in India” ethos. Both AiVanta and UnScript are deeply rooted in India, offering locally developed, high-quality solutions that are also globally competitive. From multilingual videos to budget-friendly automation, they’re catering to enterprises of all shapes and sizes.
AiVanta co-founder & CEO, Karan Ahuja sums it up perfectly, “This partnership represents a game-changer for enterprise video content creation. Together, we are empowering organisations to create hyper-personalised, immersive content that drives deeper connections and global impact.”
Meanwhile, UnScript founder & CEO Ritwika Chowdhury is all about scalability, “Our revolutionary platform eliminates traditional video shoots, enabling businesses to scale video production effortlessly. Partnering with AiVanta allows us to deliver a complete transformation in enterprise video strategies.”
These aren’t just words. AiVanta has worked with heavyweights like ICICI Bank, Bajaj Allianz, and Aster Healthcare, while UnScript counts Naukri, Tata Mutual Fund, and RadioCity among its clients. Clearly, this partnership isn’t playing in the minor leagues.
With the market poised for exponential growth, AiVanta and UnScript are ready to lead the charge in transforming enterprise video content. Whether it’s hyper-personalised campaigns, AI-driven avatars, or solutions that help businesses reach global audiences, this duo is setting new benchmarks.
So, what’s the takeaway? If your business hasn’t embraced AI for video yet, now’s the time. Why spend weeks (and budgets) on traditional shoots when AI can do the job better, faster, and cheaper?
So, ready to join the revolution?
iWorld
WhatsApp tests ‘WhatsApp Plus’ paid subscription tier
€2.49 plan adds customisation tools, messaging and calls remain free.
MUMBAI: Your chats may soon get a glow-up at a small monthly price. WhatsApp is testing a new paid subscription tier called ‘WhatsApp Plus’, signalling a shift towards premium personalisation features while keeping its core services free. The feature is currently being rolled out to a limited set of Android beta users, with early reports from WABetaInfo indicating a price of €2.49 per month (approximately Rs 274). Meta has confirmed the test, stating that it is designed for users who want more control over how they customise and organise their app experience.
Importantly, the subscription remains optional. Core functionalities including messaging, voice calls and community features will continue to be available free of charge, ensuring that the platform’s primary use case remains unchanged.
Instead, WhatsApp Plus focuses on aesthetic and organisational upgrades. These include exclusive sticker packs, new themes, custom app icons and personalised notification tones. On the functional side, subscribers may be able to pin up to 20 chats significantly higher than the current limit of three along with access to custom chat lists and enhanced categorisation tools.
Industry observers suggest the offering is largely cosmetic. Social media consultant Matt Navarra noted that the features lean more towards visual and usability enhancements rather than altering the app’s core functionality.
While global pricing has not been finalised, the subscription is expected to remain a low-cost monthly plan, with reports indicating a possible one-month free trial for eligible users. The feature is still in beta, meaning the final set of offerings could evolve before a broader rollout. Support for iOS users is also anticipated in the coming weeks.
The move mirrors a broader trend in the social and messaging ecosystem, where platforms such as Snapchat and Instagram have introduced similar subscription layers adding premium features without placing core services behind a paywall.
For WhatsApp, the strategy appears clear, keep the conversation free, but charge for a little extra flair around it.
