GECs
Life OK unveils Saavdhan India anthem on completing 4 years
MUMBAI: Life OK’s one of the most popular show, Saavdhan India recently completed four years of being on air.
In these four years it has not only become the most watched show on Indian TV but has made a fundamental shift in creating awareness against Crime.
To commemorate 4 years of fighting crime, Life OK unveiled a Saavdhan India anthem urging people to be vigilant and take precautions to prevent crime in their life. The 2 minute anthem instantly created a sensation with over 2 million views within just 3 days. The anthem also set the twitter world ablaze trending both nationally and worldwide. The initiative struck a chord with celebrities who tweeted with their support.
Randeep Hooda @RandeepHooda
.#SavdhaanIndiaAnthem a must watch because it’s a reality check for all of us! @LifeOKTV
Remo D’souza @remodsouza
Alertness is the best way to stop crime! Truly inspired by #SavdhaanIndiaAnthem !
Vikas Khanna @TheVikasKhanna
Life is everything!!!! Savdhaani hi samajhdaari hai! Stay alert, stay safe! #SavdhaanIndiaAnthem!
Star India’ s Life OK spokesperson said, “This anthem is another effort from Life OK to raise awareness against crime. We hope that this can become a clarion call for the nation to become more vigilant and fight crime and criminals. We will follow this up with a series of more initiatives which can help in making India a safer place.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
