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LG showcases next gen products at CES 2021
SEOUL: LG Electronics is showcasing its products and technologies under the theme of ‘Display, now the real world comes to you’ at CES 2021. The company is emphasising on the redefined role of displays in the contactless era as well as presenting various display solutions optimised for the lifestyle of customers during CES.
LG Display is presenting cutting-edge display products through 11 lifestyle theme zones organised to not only demonstrate the excellent picture quality of OLED displays but also to introduce how displays can provide solutions for upgraded and more convenient lives. By doing so, the company will highlight three values of displays, which are ‘Natural Reality’, ‘Lifestyle in Harmony’, and ‘Better for People’. Furthermore, the company stresses the role of a ‘display that cares about people’ by showing functions that are safer and designed to protect users’ health.
LG Display’s new 77-inch OLED display shows significant progress in picture quality through newly developed and highly efficient materials as well as the addition of a layer to the display, thereby improving its efficiency by around 20 per cent. Higher efficiency means that the display improves its brightness to realize more vivid images.
LG Display is planning to apply its advanced next-generation OLED technology to high-end TV models that will be launched this year and gradually expand its adoption. In addition, the company is set to strengthen its lineup by producing 83-inch and 42-inch OLED TV displays starting this year, adding to the existing 88-inch, 77-inch, 65-inch, 55-inch, and 48-inch OLED TV displays. It also plans to significantly expand its mid-range TV display lineup down to the 20-30-inch range, enhancing not only TV, but also gaming, mobility, and personal display options.
It will also introduce differentiated products such as film cinematic sound OLED (Film CSO), which is able to feature an even slimmer design and to generate sound directly from the screen without separate speakers.
While 200,000 displays were shipped during the first year of OLED TV production in 2013, the number of units shipped reached 4.5 million last year, and LG Display plans to expand that to between 7 and 8 million displays this year to solidify its competitive advantage in the next-generation TV market and accelerate the OLED trend.
“Through the evolution of OLED, LG Display will expand its differentiated competitiveness and market dominance in premium TV markets,” said LG Display executive VP and head of the TV business unit Chang-ho Oh.
The company will also demonstrate a variety of professional display products for monitors and laptops, ranging from 15.6-inch to 27-inch to 31.5-inch displays. These are premium IT products incorporating high-definition IPS LCD technology, which has been recognised as being comfortable for the viewer’s eyes.
The Smart Home Zone will feature a bed with a 55-inch transparent OLED named Smart Bed, which you can use to check weather information or watch movies. At the push of a button, the Smart Bed’s 55-inch Transparent OLED display rises from its frame to show information or TV contents in various screen ratios without compromising its clear image quality. The Smart Bed display’s movable frame can easily be taken to various locations in a house to serve the diverse needs of users.
The Game Zone will present the best gaming environment, providing the ultimate sense of realism with visual immersion and vivid sound through LG Display’s 48-inch bendable cinematic sound OLED (CSO) gaming TV, which is being unveiled for the first time in the world. It can be turned into a flat screen while watching TV or used as a curved screen while gaming for an extreme immersive viewing experience. With the company’s CSO technology, this OLED display vibrates and makes its own sound without the use of speakers.
Moreover, LG Display is proposing a new display concept needed for consumers in the contactless era caused by Covid2019. The Restaurant Zone will recreate a sushi bar environment, in which a 55-inch transparent OLED and a 23.1-inch in-touch display are installed in the space between customers and chefs, allowing menu checking and ordering to be easily done via these displays.
In the case of the Metro Zone, it will give passengers the chance to check route maps or weather and regional information on a 55-inch Transparent OLED display installed on a subway train’s windows, while they will still be able to enjoy the view outside with high transparency.
The Retail Zone will also introduce 29-inch and 23.1-inch in-touch products, making it convenient to order and pay in a contactless environment at various consumer stores.
MUMBAI: There is a lot of excitement in the US about NextGen TV or TV broadcasts based on the ATSC 3.0 standard. With 76 per cent of U.S. households now able to receive the signals, America’s local TV broadcasters are hailing the introduction of new ATSC 3.0 receivers that will first be shown at next week’s Consumer Electronics Show (CES) in Las Vegas. The affordable options will add to consumer choice, from high-end NextGen TV sets to affordable accessories that can transform Android and Fire TV devices already in consumer homes.
“We are very excited about the expanded offerings from accessory device manufacturers for NextGen TV. The new low-cost Atlanta DTH (ADTH) USB receiver, powered by Tolka, is built for existing Android and Fire TV televisions and will, at a very affordable price, expand the reach of NextGen TV into homes who already have those sets. ADTH is also about to introduce a new model that works without an internet connection and will be doing a software update for deployed ADTH devices to give them the same functionality. In addition, Zinwell is adding pause functionality to their accessory device, with an add-on hard disc drive. In 2025, RCA is also coming to market with two new NextGen TV sets that will join TV options already available from Panasonic, Sony, Samsung, Hisense, and TCL,” said Pearl TV managing director Anne Schelle. “We congratulate all of the manufacturers who are selling thousands of receivers each day to consumers looking for the best possible video and audio quality from local stations.”
Pearl TV is a business organisation of US broadcast companies with a shared interest in exploring forward-looking broadcasting opportunities, including innovative ways of promoting local broadcast TV content and developing digital media and wireless platforms for the broadcast industry. Pearl’s membership, comprising more than 820 TV stations, includes eight of the largest broadcast companies in America: Cox Media group, Graham Media group, Gray Television, Hearst Television, Nexstar Media group, Sinclair Broadcast group, the E.W. Scripps, and Tegna.
Broadcasters are loading up new services with new features for NextGen TV viewers, including interactive gaming options that will be launched by GameLoop.
GameLoop TV launches next week in Las Vegas on local NextGen TV channel 3.2 and will bring gaming directly to viewers with no additional hardware or subscriptions required. At the heart of GameLoop’s innovation is the channel’s exciting “play now” feature, which allows NextGen TV viewers to instantly play games showcased on the channel simply using their TV remote or mobile phone.
“We also salute TV broadcasters Gray and Sinclair, who are working to bring fun, interactive gaming to the living room through GameLoop – a service that utilises NextGen TV for web-based family fun that will work seamlessly with millions of installed NextGen TV sets. Easy interactivity is literally going to be a game-changer for viewers,” Schelle predicted.
High Dynamic Range (HDR) functionality is now live on more than 200 local NextGen TV services throughout the US , with more being added to enhance viewing of key sports games and other spectacles. Broadcasters are promoting the advantages of NextGen TV this sports season on stations throughout the country and plan to continue these promotions as they continue to rollout HDR and Dolby Atmos services nationwide.
A holiday promotion effort in NextGen TV markets that began before December continues through early February, with broadcasters now indicating onscreen to viewers when local NextGen TV programming is available in HDR.
“We’re very excited to announce that broadcast stations throughout the country are adding HDR10+ capability in their NextGen TV broadcast services to accommodate a broad array of TV manufacturers. With other flavors of HDR that also may be present in the service, this allows every receiver to present the best picture possible, showing that local television just keeps getting better and better, which is exactly what we promised with the rollout of NextGen TV services,” Schelle said. In addition to providing better video quality through HDR, many markets are adding Dolby Atmos audio coding, which delivers immersive audio capability.
“HDR began for sports with the Kentucky Derby last spring. It really made the Olympic Games pop with brilliant video. We know that sports is a big driver for buying new TV sets as well as for enjoying broadcast services — your favorite games look even better in High Dynamic Range,” Schelle said.
Throughout the country, local stations not already broadcast on over-the-air ATSC 3.0 transmissions are gaining access to NextGen TV viewers through the innovative addition of more channels through broadcast internet protocol – or broadcast IP. These additional channels are available as NextGen TV channels and have added more choices for viewers in a range of markets, from public to commercial broadcasters who now have their programming available for NextGen TV viewers.
Consumers can easily find details of what NextGen TV services are available in their markets by visiting WatchNextGenTV.com, a resource maintained by Pearl that lists individual services by market and a full range of more than 90 NextGen TV receivers and antenna products certified to work seamlessly with the new services.
