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LeTV to launch in India in 2016; eyes local content partnerships
MUMBAI: Chinese cross-platform internet video service LeTV has set its sight on the Indian market and plans to launch here by early 2016.
Apart from introducing its mobile devices to the Indian market, the company is also looking at replicating its content-device ecosystem in India and offer a new entertainment based experience. The company is keen to provide Indian consumers with local entertainment-based content. To this effect, LeTV is in search for local partners in India, who are active in the content creation business.
This was announced by LeTV founder Jia Yueting in Beijing at the launch of the company’s new smartphone – Le 1S.
LeTV said it is also mulling setting up production lines and R&D centres in India as a long-term vision. This could be seen as a welcome move by the Narendra Modi led Indian government, which has been pushing the ‘Make In India’ premise to international companies.
Earlier in April, Letv had launched three smartphones, which will soon see its release in the US. The company is also in talks to start shop in the US this financial year. The company, which has interest in varied businesses, is alsomaking a huge 120-inch 3D 4K TV as well as a smart car in partnership with Aston Martin.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
