I&B Ministry
Lack of cooperation among Prasar Bharati divisions led to avoidable complications: MIB audit
NEW DELHI: “The lack of co-operation among divisions of Prasar Bharati has led to several court cases and it is suggested that a centralised Cadre Controlling Authority may be set up to handle the service matters of the entire employees of Prasar Bharati.”
Making this observation, the Additional Secretary and Financial Advisor in the Information and Broadcasting Ministry said after a Test Audit/Check of Non-Plan expenditure under Salary and Salary-related heads against the Grants-in-Aid released by the Ministry, “Separate bank accounts may be opened for Non-Plan Grants-In-Aid (Salary) and other heads. A comprehensive audit of Prasar Bharati units may be conducted by Prasar Bharati itself to have a complete and fair picture of their accounts/ expenditures.”
The audit of amounts released for salary and salary-related expenses showed that while the grants-in-aid of Rs 5381.98 crore was given by the Ministry from 2012 to 2015, the expenditure incurred on Salary and Salary-related expenses was Rs 5694.92 crore and Rs 312.94 crore was from Prasar Bharati’s Internal and Budgetary Resources (IEBR).
In this, the grant-in-aid in 2014-15 was Rs 2001.98 crore while the money for salaries and salary-related expenses was Rs 2033.70 crore and Rs 31.72 crore came from IEBR.
The internal audit helped to save Rs 1188.14 crore under various heads including long-pending dues from other government departments.
In all, grants-in aid amounting to Rs 6640.48 crores was released in the last three years to Prasar Bharati, of which Rs 2437.98 crore was during the year 2014-15.
Of the total Rs 6640.48 crore given in the last three years, the aid in 2012-13 was Rx 2062.5 crore and in 2013-14 was Rs 2140 crore.
I&B Ministry
MeitY proposes continuous labelling for AI-generated content
Draft IT Rules amendments mandate visible labels, feedback open till May 7, 2026
MUMBAI: If AI is blurring the line between real and rendered, the government wants the label to do the talking non-stop. The Ministry of Electronics and Information Technology has proposed tighter disclosure norms for AI-generated content, signalling a sharper regulatory push on transparency across digital platforms.
Under draft amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, the Ministry has moved to strengthen how such content is identified. The key shift lies in Rule 3, sub-rule (3), clause (a), sub-clause (ii), where the earlier requirement of “prominent visibility” is being replaced with a stricter mandate labels must now remain “continuous and clearly visible” for the entire duration of the content.
In simple terms, no more blink-and-miss disclaimers. If content is AI-generated, the label must stay on screen, start to finish.
The Ministry has also extended the deadline for stakeholder feedback on the proposed changes to May 7, 2026, widening the consultation window as it seeks industry and public input. The move follows earlier consultation papers released on March 30 and April 10, which addressed intermediary compliance and digital media oversight in light of existing advisories and directions.
Alongside the amendments, the government has released multiple documents, including draft rules covering intermediary obligations, artificially generated information and digital media governance, as well as a consolidated version of the IT Rules incorporating the proposed revisions.
The direction of travel is clear. As AI-generated content becomes more sophisticated and more difficult to distinguish from reality, the regulatory response is shifting from guidance to enforceable visibility.
For platforms and creators alike, the message is straightforward: if it’s generated, it must be declared and not just once, but all the way through.
