iWorld
Kutingg flips the script with India’s first all-vertical short story platform
MUMBAI: If you’re watching stories the same way you scroll through reels, Kutingg just got your angle right, literally. In a move that redefines how stories are told and watched, Kutingg, the latest brainchild from Balaji Telefilms Ltd, has launched as one of India’s first platforms dedicated entirely to short-form vertical content. Designed for thumb-scrolling, on-the-go viewers, Kutingg ditches the traditional widescreen for a full-screen, mobile-only experience crafted to keep pace with India’s screen-happy youth.
From romantic flings and campus crushes to suspenseful thrillers and slice-of-life dramas, Kutingg’s storytelling comes fast, fierce, and formatted for the vertical world. The platform’s lineup of originals aims to deliver emotionally charged narratives in snackable episodes ideal for lunch breaks, commute scrolls, or late-night binge dips.
Commenting on the launch Balaji Telefilms Ltd Group chief revenue officer (CRO) Nitin Burman said, “We’ve always been at the forefront of innovation, and with ‘Kutingg’, we’re introducing a new storytelling format that offers an intimate and engaging viewer experience. This mobile-first, vertical format is designed to meet the evolving viewing habits of today’s audience. Kutingg breaks traditional screen boundaries and represents the future of content snackable, striking, and personal. Our vision with Kutingg is to redefine how stories are consumed, offering an immersive, flexible viewing experience that aligns with the fast-paced, on-the-go lifestyles of young India. We’re proud to be pioneers in leading this change.”
With vertical viewing now second nature to most mobile users, the platform isn’t just keeping up, it’s setting the pace. Burman added that Kutingg will also serve as a dynamic canvas for emerging storytellers to play with form, angles, and narrative flow in ways the traditional 16:9 simply doesn’t allow.
Kutingg is not just a content initiative, it’s a cultural cue shift. With this vertical leap, Balaji’s Altt is once again placing itself ahead of the curve, showing that the future of storytelling might just be told one swipe at a time.
iWorld
Bollywood 90s Jamming set for April 26 at Bharat Mandapam
Live sing-along event in Delhi sees strong ticket demand on BookMyShow
MUMBAI: Rewind, press play and suddenly, it’s the 90s all over again. Bollywood 90s Jamming is set to take over Bharat Mandapam on April 26, 2026, promising a full-blown nostalgia trip for Delhi’s music lovers. Curated as a tribute to Bollywood’s golden musical era, the event will feature a live performance by India Music Collective, known for turning concerts into participative experiences where audiences don’t just listen, they sing along, often word for word. The format leans into collective nostalgia, blurring the line between performer and crowd.
Organised by Brand Spotify Marketing & Event Agency, the event is being led by a team comprising Rohan Sharma, Mishita Batra, Akshita Jain and Ravneet Kaur, who are positioning it as more than just a concert, an immersive throwback to an era when music was as much about memory as melody.
Early indicators suggest the pitch is landing. Tickets, currently live on BookMyShow, are witnessing strong demand, pointing to a packed evening where retro hits meet a new-age audience eager to relive them in unison.
Set against the expansive backdrop of Bharat Mandapam, the event is designed to recreate the communal energy of 90s Bollywood where lyrics were instantly recognisable and emotions universally shared. As the city gears up for April 26, the promise is simple, a night where thousands gather not just to hear the music, but to become part of it.
For Delhi, it’s shaping up to be less of a concert and more of a collective memory set to a soundtrack everyone already knows by heart.
