iWorld
Kutingg flips the script with India’s first all-vertical short story platform
MUMBAI: If you’re watching stories the same way you scroll through reels, Kutingg just got your angle right, literally. In a move that redefines how stories are told and watched, Kutingg, the latest brainchild from Balaji Telefilms Ltd, has launched as one of India’s first platforms dedicated entirely to short-form vertical content. Designed for thumb-scrolling, on-the-go viewers, Kutingg ditches the traditional widescreen for a full-screen, mobile-only experience crafted to keep pace with India’s screen-happy youth.
From romantic flings and campus crushes to suspenseful thrillers and slice-of-life dramas, Kutingg’s storytelling comes fast, fierce, and formatted for the vertical world. The platform’s lineup of originals aims to deliver emotionally charged narratives in snackable episodes ideal for lunch breaks, commute scrolls, or late-night binge dips.
Commenting on the launch Balaji Telefilms Ltd Group chief revenue officer (CRO) Nitin Burman said, “We’ve always been at the forefront of innovation, and with ‘Kutingg’, we’re introducing a new storytelling format that offers an intimate and engaging viewer experience. This mobile-first, vertical format is designed to meet the evolving viewing habits of today’s audience. Kutingg breaks traditional screen boundaries and represents the future of content snackable, striking, and personal. Our vision with Kutingg is to redefine how stories are consumed, offering an immersive, flexible viewing experience that aligns with the fast-paced, on-the-go lifestyles of young India. We’re proud to be pioneers in leading this change.”
With vertical viewing now second nature to most mobile users, the platform isn’t just keeping up, it’s setting the pace. Burman added that Kutingg will also serve as a dynamic canvas for emerging storytellers to play with form, angles, and narrative flow in ways the traditional 16:9 simply doesn’t allow.
Kutingg is not just a content initiative, it’s a cultural cue shift. With this vertical leap, Balaji’s Altt is once again placing itself ahead of the curve, showing that the future of storytelling might just be told one swipe at a time.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
