GECs
Kris Mediaworks bags Rs 15 crore media mandate for Peachmode.com
MUMBAI: Kris Mediaworks (KMW) after a multi- agency pitch has won the media mandate for the online portal for women’s fashion Peachmode.com. The account is pegged to be at around Rs 15 crore.
KMW will handle 360 degree media services for Peachmode.com from its Mumbai office.
Peachmode.com owner Anupam Tulsyan said, “As we embark on this new journey, we need to reach out to new consumers across India. And we have great faith in KMW, to help us achieve our objective.”
KMW founder and director Krishna Suvarna added, “I am thrilled that Peachmode.com has found KMW to be worthy of handling their media duties. We are extremely delighted to be associated to Peachmode.com. With our strong experience of handling online portals, we are confident of taking the brand to greater heights.”
The creative duty for Peachmode.com is handled by Base Camp, Anil Bhardwaj.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
