iWorld
Koo rolls out multi-lingual campaign ahead of T20 World Cup
Mumbai: Multi-lingual micro-blogging platform Koo has announced its new campaign #SabseBadaStadium for the upcoming T20 World Cup 2021. Through this campaign, Koo aims to provide an immersive and hyperlocal World Cup experience across a gamut of native Indian languages.
The platform will host interactive content with legendary cricketers, commentators, celebrities, and the media engaging in conversations with users and sharing live match updates. Commentators will present an insightful analysis of matches through “Koo of the Match,” “Koo Fan of the Match,” “Koo Poll of the Match” exclusively for ‘Koosters’ to enhance the overall engagement.
As part of the campaign, Koo will also run a user contest ‘Koo Creator Cup’ for content creators to unleash their creativity through memes, videos, or real-time #Koomentary around the matches or players. Winners will bag prizes including MacBook, holiday in the Maldives. In addition, there are product enhancements on the platform to provide an unmatched experience to fans as they get together and cheer for India.
Cricket conversations carrying unique local flavours have gained tremendous momentum on Koo app in recent times with players like Virender Sehwag, Venkatesh Prasad, Nikhil Chopra, Syed Saba Karim, Piyush Chawla, Hanuma Vihari, Joginder Sharma, Praveen Kumar, VRV Singh, Amol Muzumdar, Vinod Kambli, Wasim Jaffer, Aakash Chopra, Deep Dasgupta enjoying huge following on the platform.
They have been sharing insights around the game in regional languages by leveraging Koo’s multi-lingual features to offer an immersive language experience to users across India.
“Never before have Indians had the opportunity to cheer for their favourite players or engage in cricketing banter in their mother tongue. We received an overwhelming response from users during the recent IPL – with star cricketers like Sehwag, Akash Chopra and others engaging with fans in their native language and taking the experience to a whole new level. The success of the IPL has encouraged us to design an even bigger interactive experience with the T20 World Cup 2021 with #SabseBadaStadium,” a Koo spokesperson said.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
