Gaming
Konami marks Holi with efootball event featuring Gurpreet and Jonathan
Mumbai: Konami Digital Entertainment, B.V. Konami is set to bring the vibrant spirit of Holi to its flagship football simulation, efootball, with a special campaign running from 1 to 26 March 2025. The initiative will highlight India’s thriving efootball community, featuring national football captain Gurpreet Singh Sandhu and renowned esports player Jonathan Gaming.
The campaign, which bridges mainstream football and esports, will see Jonathan Gaming play a key role in community engagement, while Sandhu is expected to make a significant announcement during the event. Other top gaming personalities involved include Gamerfleet, Sharkshe, RK Reddy, Snax, and Eagle Gaming.
At the heart of the celebration is the ‘Goal Ke Rang’ efootball tournament, where players will compete for the title of India’s efootball champion and a €1,000 prize pool. Additional in-game campaigns exclusive to India will also be unveiled.
Expressing his enthusiasm, Gurpreet Singh Sandhu stated, “Football and gaming both require skill, strategy, and passion, qualities that unite players on and off the pitch. This campaign is an exciting way to celebrate Holi with fans and bring that competitive spirit to efootball.”
efootball general producer, Makoto Igarashi stated, “This campaign is about uniting football and gaming enthusiasts, whether through competition, collaboration, or the shared love of the sport. India’s efootball community is thriving, and we hope this Holi celebration with Gurpreet, Jonathan, and some of India’s biggest gaming voices makes a lasting impact.”
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
