eNews
Kishan Prajapati appointed as content lead at Radio Mirchi
MUMBAI: Radio and digital media professional Kishan Prajapati has joined Radio Mirchi as content lead. With over a decade of expertise in content management, radio programming, digital marketing, and organisational communication, Prajapati has been contributing more than a bit to the organisations with which he has been working .
Prajapati expressed his enthusiasm for the new role, stating, “Excited to join Mirchi! The onboarding experience has been fantastic, and I’m looking forward to creating innovative content with the team.”
His career journey includes leadership positions at prominent organisations such as Red FM, 94.3 My FM, and FM Tadka. Prajapati has also excelled as a creative head at SelfTech Solutions, where he specialised in digital marketing and generative AI for SaaS products.
After a career break dedicated to upskilling, including a 50-week advanced digital marketing course from Mica, Prajapati is poised to integrate traditional and digital strategies to amplify Radio Mirchi’s content offerings.
With this appointment, Radio Mirchi reinforces its commitment to delivering engaging and cutting-edge programming.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
