Kids
Kid Power!
January 18-19 saw a major seminar happening in Mumbai. Indian and international marketing gurus met and discussed how to make children watch more TV and spend more on consumer goods.
Aptly called “Kid Power-India 2000,” and co-sponsored by the three major children’s services in India -Kermit, Cartoon Network and Nickelodeon – the seminar had all the big names in the television industry as well as those from advertising agencies and consumer goods companies, addressing the children’s market, discussing strategies and ideas on how kids can be one of the biggest and most powerful consumers grouping of them all.
Statistics show that children between the age group of 4-13 years constitute almost 30% of India’s population which roughly translates into a population of 400 million. It is also a known fact that children influence the family-decision making process.
In the light of these facts the big brains sat together, made presentations and studied the psyche of their potential consumers, discussed strategies such as cross-promotion, outdoor marketing, online marketing, special programmes for the children in the rural areas and many more such innovative and interesting concepts to reach out to this huge market segment.
Kids
Gokuldham Goes English with 3D Series Launch
Hindi version hits 80 million views in six months, English premiere drops 12 Feb on dedicated channel.
MUMBAI: Gokuldham Society just got a bilingual upgrade and it’s speaking fluent fun. Neela Mediatech is rolling out the English version of its hit Taarak Mehta Ka Ooltah Chashmah 3D animated series, hot on the heels of the Hindi edition’s runaway digital success.
Launched just six months ago, the Hindi 3D avatar has already racked up over 80 million views, proving that Jethalal’s antics, Bhide’s lectures, and Popatlal’s endless bride hunts translate brilliantly into animation especially for a new generation of young viewers who’ve never caught the live-action show on TV.
The English-language premiere lands on 12 February on the freshly minted Taarak Mehta Ka Ooltah Chashmah 3D Animated Series English channel. The move opens Gokuldham’s doors wider to English-speaking families across India and the diaspora, letting non-Hindi speakers dive straight into the neighbourhood chaos without subtitles.
Neela Mediatech founder Asit Kumarr Modi captured the spirit behind the expansion, “Taarak Mehta Ka Ooltah Chashmah was created to celebrate togetherness and shared happiness. The response from audiences across India has strengthened our belief in these stories. Presenting the 3D animated series in English allows us to connect with families who may not speak Hindi but relate to the same values and emotions.”
This isn’t a one-off experiment. Neela Mediatech is quietly building a full Gokuldham universe beyond the small screen. TMKOC Rhymes already sings in 12 Indian languages, with more international versions in the pipeline. On the gaming front, TMKOC Play offers 12 interactive titles, headlined by the addictive Gada Electronics Game that keeps kids (and nostalgic adults) tapping away.
From prime-time TV to animated shorts, nursery rhymes, mobile games, and now bilingual streams, Gokuldham has morphed into a multi-platform, multi-language family empire. Whether you grew up laughing at Sodhi’s Sardar jokes or you’re just meeting the gang for the first time, the Society’s doors are officially open in English and the views suggest plenty of people are walking right in.
