Gaming
KFC surprises BGMI fans with a ‘Winner Winner Chicken lunch’
Mumbai: It’s ‘Winner Winner Chicken Lunch’ for all BATTLEGROUNDS MOBILE INDIA (BGMI) players this summer, as KFC India collaborates with KRAFTON India, makers of India’s most-loved battle royale game for a crispy, crunchy, finger clickin’ good partnership!
As a part of this limited-time collaboration, KFC and BGMI have a crunchy surprise for chicken lovers and gamers. With the purchase of the KFC Zinger Box, fans have a chance to get their hands on exciting in-game BGMI rewards.
The strategic partnership brings together two of Gen-Z’s top passion points, food and gaming. It comes at a time when gaming is increasingly gaining popularity amongst young Indians, with the audience base expected to grow to 750 million users by 2025.
With the KFC Zinger Box, consumers can enjoy finger lickin’ good crispy chicken, and exclusive in-game rewards. Available for Rs 299/- on dine in or takeaway, the box includes KFC favourites like the Classic Zinger Burger, and two-piece Hot Wings, along with fries and a refreshing beverage.
The KFC Zinger Box comes with a unique code, which can be unlocked on the BGMI website. The exclusive code gives fans a chance to collect exciting rewards such as parachutes, bags, hats, jackets, and more to enhance gameplay with friends.
Speaking about the collaboration, KFC India CMO Aparna Bhawal said, “KFC is a brand with culture at its core. We’re always exploring distinctive, cutting-edge and culturally relevant partnerships. The idea for a collaboration with BGMI was born when we introduced KFC’s Lunch Specials recently. We thought gamers often celebrate a win with a ‘Winner, Winner Chicken Dinner,’ so why not give it a KFC twist, and do it over lunch? It’s an epic partnership, and we’re confident that our Gen-Z consumers are going to find it finger-clickin’ good!”
KRAFTON India head of business development Seddharth Merrotra added “As gaming continues to captivate a growing audience in India, our collaboration with KFC brings an exciting opportunity for BGMI players to enjoy their favorite game alongside a delicious KFC meal. This partnership not only enhances the gaming experience but also underscores our commitment to creating unique, immersive experiences for our players. With BGMI and KFC being standout brands in their respective fields, uniting them goes beyond a mere partnership; it’s a memorable journey where every bite and every gaming moment come together to redefine how fans indulge in their favorite pastimes.”
To claim the exclusive in-game KFC rewards, consumers can scan the QR code which comes with the purchase of the KFC Zinger Box OR visit www.battlegroundsmobileindia.com/redeem.The KFC Zinger Box with BGMI rewards is available in restaurants across Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, New Delhi and Pune till 30 August 2024 only.
So, what are you waiting for? Rush to the nearest KFC restaurant, or order online through the KFC app or website (www.online.kfc.in) while the offer lasts.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
