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Kerala’s first digital movie to release in 80 theatres
MUMBAI: Malayalam cinema is making its full-fledged foray into the digital cinema space. The Kerala-based production house Emil and Eric Digital Private Limited (EEDPL) is gearing up to release its maiden production Moonnaamathoraal (The Third Man) through the satellite digital delivery system across the state.
“Moonnaamathoraal is a digital movie shot using the High Definition technology (HD) technology. The movie will be delivered to the theatres through satellite and will be exhibited using the digital projector system. We have rented about 150 theatres in Kerala to set up the required digital infrastructure for a five year period, says Emil & Eric Productions promoter Martin Joseph.
EEDPL is releasing Moonnaamathoraal in 80 of these 150 theatres on 30 June. The company has tied up with the Mumbai-based United Film Organizers (UFO) to set up the digital infrastructure for the project in the theatres. The system include the digital server, the Hughes Escorts Communications Limited (HECL) powered satellite delivery solutions through Vsat and the Panasonic 3 chip/single chip DLP projection system.
UFO has invested in the range of Rs 130 million to Rs 150 million in Kerala for the project. The company has installed the digital systems on a refundable deposit of Rs 2,25,000 per theatre.
As the company’s national revenue model goes, UFO charges the exhibitor Rs 250 per show for the first week, Rs 200 per show for the second week, Rs 150 per show for the third week and Rs 100 per show for the fourth week. The charges made on the distributor are, Rs 175 per show for the first week, Rs 100 per show for the second week, Rs 50 per show for the third week and Rs 45 per show for the fourth week.
For Moonnamathoraal, EEDPL will be donning the triple roles of the producer, distributor and exhibitor. The Jayaram-starrer, directed by Chennai-based ad man V K Prakash, is made on a budget of about Rs 5 million. “We have spent Rs 5 million on this project, which, on the analogue system, would have required Rs 7.5 million to complete. For the total project, we have spent about Rs 9 million,” says Joseph, adding that EEDPL’s next digital venture Aanachandam will go the floor on 24 June.
Aanachandam, again a Jayaram starrer, will be directed by veteran Jayaraj.
Last year, UFO Moviez, the digital cinema network launched by Valuable Media Pvt Ltd, unveiled its digital project to set up 500 digital movie halls by 2006 March at an investment of Rs 800 million and then scale it up progressively to 2000 cinema halls across the country at a total investment of Rs 3 billion. However, the company fell short of its 2006 target due to the shortage of digital projects, according to UFO senior manager Mukesh Sherigar.
“We couldn’t meet the target in these circumstances, but now we are well on track. We have installed the digital system in about 300 theatres across the country as of now,” he says.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
