News Broadcasting
‘Kehta Hai Dil’; rocking the 9-10 pm slot on Tuesdays
MUMBAI: The weekly one-hour show on Star Plus, Kehta Hai Dil (KHD) in the last 17 weeks, has been the top rated programme 12 times in the 9 PM to 10 PM time band across all channels. In the last 4 months, the show averaged a rating of 9.6 TVR(in c&s households) Hindi speaking markets and peaked at 10.5 TVR.
KHD, the story of Karishma, who, her in laws believe is dead, but in fact is back as Naina to take revenge from her mom in law, Lalita and dad in law, Mayor. Karishma, a widow, is now fighting as a lawyer to save her childhood love, Dhruv who is framed for three murders. The viewers are waiting to find out how she gets the better of her enemies and whether she will be re-united with her first love Dhruv.
Besides the high ratings, KHD also claims to have a loyal audience as it regularly garners more than 60 per cent channel share in this time band. Touting a loyalty index of over 84 per cent, on an average, UTV’s KDH seems to be throwing up a good concluding season.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
