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KC College to kick off Xth International Media Summit

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Mumbai: Kishinchand Chellaram College, HSNC University, Mumbai, is gearing up for the tenth installment of its esteemed International Media Summit, scheduled to take place on 6 and 7 March 2024 at K.C College, Churchgate campus. For the past decade, this annual international media conference, hosted by The Department of Mass Media, has served as a pivotal platform for industry convergence and scholarly exchange.

Under the core theme of “An Evolving Mediascape: Storytelling in the Time of AI,” this year’s summit will delve into the transformative impact of artificial intelligence (AI) on contemporary storytelling practices. The keynote speakers for the event include Dr Sandeep Athavale, chief mentor, EduGameLab at TCS; principal scientist at TCS Research; adjunct professor at IIT Bombay and Thinker & Mentor: Storytellers founder Soumitra Sen. Followed by that, Magdalena Wischnewski, a postdoctoral fellow at the Research Center for Trustworthy Data Science and Security will speak on “To trust or not to trust AI? Addressing questions of human-AI interaction in the age of ChatGPT”. Scholars, researchers, media practitioners, educators, and students will gather to discuss critical aspects of this intersection, including the influence of AI algorithms on narrative structures, ethical considerations in AI storytelling, the cultural impact of AI, and its role in journalism, advertising, film production, and audience engagement.

In response to the rapidly evolving landscape of digital storytelling catalyzed by AI technologies, the Media Summit 2024 endeavours to unravel the symbiotic relationship between media and artificial intelligence. The two-day event will feature a diverse array of activities, including keynote presentations, panel discussions, research paper/poster presentations, showcases of innovative AI projects, and interactive workshops.

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Themes to be addressed during the conference include:

1   Narratives in the Age of Algorithms

2   Ethical and Legal Considerations in AI Storytelling

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3   The Cultural Impact of AI

4   AI and Journalism

5   AI in Advertising, Marketing, and Public Relations

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6   AI in Film Production, Distribution, and Marketing

7   AI and Audience Engagement

Highlights of the conference:

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1   Papers presentations by researchers and graduate students

2   Workshops for students on 3D Modelling and Role of AI: and Storytelling approaches assisted by AI tools.

3   To be attended by over 700 people.

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4   Interactive sessions by keynote speakers and panelists.

5   Panel discussion on ‘Harmony with Algorithms: Innovations and Implications of AI-based Storytelling’.

The former editions of the conference have received an overwhelming response from renowned researchers and academicians from across the globe. It is estimated that over 700 people including academicians, researchers, industry professionals, and students will be attending the conference this year.

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Education insitutes

Gallant Sports gears up Dream Dash finale with Usain Bolt in Mumbai, Delhi

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When the world’s fastest man watches India’s fastest kids, you know the track is set for fireworks. Dream Dash, a first-of-its-kind multi-city sprinting competition for school children, is gearing up for a blockbuster finale where none other than Usain Bolt will be the Guest of Honour. And ensuring the young athletes sprint on world-class tracks is Gallant Sports, the country’s leading sports infrastructure company, which has partnered as the official Infrastructure Partner.

The sprint series, conceptualised by KPMG in India and presented by Dreamsetgo, puts grassroots sprinting firmly on the national stage. Children from Grades 3 to 9 have already laced up for 100m and 200m races, starting with school-level heats and progressing to inter-school city finals. The fastest of them all will now line up at the grand finales in Mumbai and Delhi, racing not just for glory but in front of the Jamaican legend himself.

For Gallant Sports, the event is a showcase of what it does best building the right stage for sporting dreams. From the design of running tracks to preparing competition surfaces, Gallant has ensured that every venue matches international standards.

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“Sports dreams are born on the right grounds,” said Gallant sports & infra founder & CEO Nasir Ali. “At Gallant, we’ve always focused on creating accessible and inclusive facilities that encourage participation and build confidence. Our association with Dream Dash gives us the opportunity to support young sprinters with the infrastructure they need to pursue their ambitions.”

While winning will always grab headlines, Dream Dash puts equal emphasis on participation. Every child who competes whether they cross the line first or not will receive a medal and certificate, ensuring no one leaves without a moment of pride. It’s a reminder that sport is as much about the journey as the podium.

The initiative is also part of a larger conversation: India’s urgent need for more safe, durable, and affordable sports infrastructure in schools and communities. Gallant Sports has been leading that charge, working to make sport a shared experience rather than a privilege limited to a few.

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With Usain Bolt watching from the sidelines and young Indians sprinting towards their dreams, the finale of Dream Dash promises to be a celebration of both fitness and aspiration. If the right environment can turn potential into performance, then this partnership may well spark the next generation of champions.

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