iWorld
‘Kaun Kitney Paani Mein’ partners #fame to spread awareness on water crisis
MUMBAI: I am Kalam director Nila Madhab Panda has partnered the live video entertainment app #fame to promote the upcoming film Kaun Kitney Paani Mein, which is set to hit the theatres on 28 August.
The film is a satirical take on the scarcity of water. As the Official Live Video Partner of Kaun Kitne Paani Mein, #fame created more than 15 hours of live video content including exclusive trailer launches, interviews with the film’s cast, city promotional tours, press events and customised live content around the film created by talent performing on the #fame app. #fame beamers from respective cities followed the cast throughout the promotional tour to create content and engage fans with all the buzz around the film.
Apart from live beaming, #fame also produced customised content like #Bajaoed and Why to Watch with the cast of the film.
#fame CEO Saket Saurabh said, “#fame is glad to be associated with Kaun Kitne Paani Mein as the film highlights an issue like shortage of water, which normally people tend to ignore. Our younger generation should be aware of it and #fame is happy to spread KKPM’s message. With this tie-up, the enthusiasm of Kaun Kitney Paani Mein climbed up further with the trailer launches, promotional tours, special events and fan interactions with the cast all being captured live. Our aim is to bring the best live entertainment to every smartphone user.”
“Good content will work no matter where it is displayed and if the content is live, it is all the more exciting. We are happy with this tie-up because viewers constantly look out for stars when a film is about to release and #fame is exposing the cast of the film to viewers in real time. The exclusive Live Chat of Kunal Kapoor on #fame was watched by fans from various countries and Kunal was happy to answer individual questions. He unveiled the trailer on the app and spoke about the film. During the Bhubaneshwar trip, #fame reporters were constantly following the star cast as they went to various places in the city. This is definitely a great step in film promotion to be able to give something new and exciting to the viewers,” said Panda.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
