iWorld
Karamjit Dua to head ZEE Entertainment’s ‘Content & Partnership’ vertical
Mumbai, September 21, 2018: Zee Entertainment Enterprises Limited (ZEEL), a leading media & entertainment powerhouse, today announced the appointment of Mr. Karamjit Dua as the Principal Cluster Head for its revenue vertical ‘Content & Partnership’. Karamjit will also be heading the advertisement sales for premium cluster. With a consistent aim to create an ecosystem that focusses on delivering extraordinary results through unbounded consumer engagement and building strong client partnerships, the vertical has been introduced within the Advertising and Sales Division to help ZEEL drive business growth through innovative and consumer centric solutions.
‘Content & Partnership’ vertical will be responsible for creating solution-oriented media propositions to augment business performance by conceptualising and executing brand partnerships. This will further enable ZEEL in building synergies across content & revenue business by creating successful brand led content and Intellectual Properties across their Media platforms while capitalizing on their network strength.
In his new role, Karamjit will be responsible for driving revenue for verticals such as Brand Solutions, Innovation Studio and for the premium cluster which comprises of Hindi HD, English cluster, and Living Foodz. Karamjit comes with well-endowed experience of 26 years in Product & Business Development within the Media & Entertainment industry.
Karamjit will report to Mr. Ashish Sehgal, who heads the advertisement sales for ZEE’s Entertainment and News business.
Speaking about the appointment, Mr. Sehgal said, “It has been a constant endeavor to deliver enhanced value to our Customer, which is the Advertiser. With advertisers more keen on finding innovative brand solutions and integrations, the revenue vertical aims at delivering the same across platforms. I’m extremely glad to have Karamjit on-board to drive this vertical to greater heights. His rich experience and domain knowledge will be of immense value in building strong client partnerships.”
Karamjit Dua added, “It’s a great opportunity for me to be leading the Content & Partnership vertical, utilizing the network strength in delivering customer centric solutions through platform
integration. ZEEL has always been a pioneer in trend spotting and formulating business strategies designed to deliver the best for our partners as well as consumers, who remain at the core of all business.”
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
