iWorld
Kantar and VTIONTM announce partnership to roll out ‘OTT Audience Measurement’ solution
MUMBAI: Kantar, the world’s leading data, insights and consulting company, has partnered with VTIONTM to roll out ‘OTT Audience Measurement’, India’s first, real-time audience measurement solution that redefines audience measurement.
The joint, go-to-market offering brings together Kantar’s expertise in media measurement and Consumer insights with VTIONTM’s proprietary audience measurement technology and data management framework to provide a unique, comprehensive understanding of audience behaviour, insights for communication planning as well assessment of ROI for media investments across OTT Video platforms, OTT Audio Streaming & Podcasting and Broadcast Radio FM Platforms.
“With consumers moving seamlessly across screens, it is imperative that their behaviour across different media platforms is tracked comprehensively. The explosion in smart phone ownership, availability of affordable data plans and launch of multiple OTT based media options, have resulted in consumers increasingly spending time on their phones and seek their entertainment solutions. OTT platforms have broken the shackles of linear broadcasting and are changing consumers’ entertainment and media consumption habits. With the launch of OTT Audience Measurement solution, we hope to provide rich insights into audience profiles, their content and platform preferences as well as give guidelines for communication planning and activation. We are confident that our partnership with VTIONTM will bring immense value for all the constituents of the industry – content creators, platforms, brand owners and media planners”. Kantar Insights Division managing director Hemant Mehta said.
“Today, more than half of the world’s population has the power of smartphones. This is profoundly changing the way in which consumers are satisfying their entertainment needs by using their devices to discover and consume content of their choice as per their convenience. At VTIONTM, we, are utilising this power to study their entertainment consumption habits. Our mission is to bring to the market a real-time audience measurement powered by latest technology. Our partnership with Kantar and our proprietary data management framework, which utilizes advanced Machine Learning algorithms, will significantly enhance consumer understanding and add new layer of intelligence for the industry, ” VTIONTM founder and CEO Manoj Dawane said.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
