News Broadcasting
Kalli Purie urges RSS to boost women’s role in leadership at book launch
MUMBAI: When Kalli Purie took the mic, she made sure the Sangh heard more than just polite applause. Speaking in the presence of RSS chief Mohan Bhagwat at the launch of Tan Samarpit, Man Samarpit, a biography of swayamsevak Ramesh Prakash India Today group vice chairperson called for women to find stronger footing in the Rashtriya Swayamsevak Sangh’s leadership structures.
Purie praised the Sangh’s famed simplicity, discipline, and its unusual ability for century-long planning, referencing its centennial blueprint and Panch Parivartan vision. But she also pushed the envelope, noting that corruption must not be normalised as “a way of life”. She spotlighted India Today’s experiment with Gross Domestic Behaviour (GDB), a metric designed to gauge civic discipline, inclusivity, gender balance, and attitudes towards corruption.
Her candour drew a direct response from the Sarsanghchalak himself. Bhagwat stressed that true social transformation cannot come from ideas alone: “Knowledge is not enough. Change comes only when it reflects in the swayamsevak’s life through discipline, example, and practice.”
On the question of women’s representation, he pointed to the Rashtra Sevika Samiti, the women’s wing founded in 1936, which he described as running in parallel to the RSS. “Wherever there are swayamsevaks, women are alongside,” he said, adding that in many regions, women are invited into core meetings, their proposals are included, and their role in decision-making is expanding. “Fifty per cent of society cannot be kept outside,” he underlined, while noting that processes differ across states, which he framed as a mark of the Sangh’s evolving nature.
Yet Bhagwat also added a note of balance: “Rashtra seva should never come at the cost of family duties. The two are complementary, not contradictory.”
Between Purie’s call for parity and Bhagwat’s emphasis on gradual adaptation, the evening turned into more than just a book launch, it became a mirror to the Sangh’s ongoing conversation about gender, governance, and the path to social change.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
