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Kalasa to encode movies in-house
MUMBAI: Chennai-based Kalasa Entertainment Media Private Limited (KEMPL) which is into digital delivery of movies in Tamil Nadu will soon receive its own GDC encoder.
This was announced by GDC Technology CEO Dr. Chong in Chennai while attending a demonstration on Kalasa’s seventh digital theatre implementation. Singapore-based GDC Technology supplies digital servers to KEMPL.
“Dr. Chong announced that Kalasa will be receiving its own GDC encoder which will allow us to encode films here in Chennai. This will be delivered and installed by mid-March,” says KEMPL CEO Ramesh V Subramaniam.
When queried if Kalasa will discontinue its present arrangement with Mumbai-based Adlabs for encoding movies, Subramaniam said it would go on.
“We will be using the Adlabs service also. The new system is to meet the excess demand and it will be used as a back-up system as well. Producers, who are reluctant to send their film prints out of the state for encoding, can make use of the in-house system,” he said.
Subramaniam refused to divulge cost details of the new GDC encoder. He said it would be a different version of the GDC encoder Adlabs has been using.
Kalasa currently has a chain of seven digital theatres in Tamil Nadu. The company, which earlier set a target of 60 digital theatres across Tamil Nadu by June 2005, is currently going slow.
The demo was also attended by actor-producer Kamal Haasan, Tamil Nadu producer’s council president Thyagarajan and some of the prominent members of the Tamil film fraternity.
Kamal will be releasing his latest venture Mumbai Express in the digital format. The film will also released in analogue format for theatres without digital projectors
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
