News Broadcasting
Kacon Sethi joins K Sera Sera production as CEO
MUMBAI: Erstwhile Sony Entertainment Television executive vice president, network sales and marketing, Kacon Sethi has joined K Sera Sera production Ltd as its chief executive officer.
She will be heading the production house’s operations in India.
After her stint with Sony, she has been an ICE (information, communication and entertainment) consultant, says an official communique from K Sera Sera.
She was also the managing director of Sony’s sister channel MAX since 2000 and was part of the guard that exited the organisation in October 2001, following a rightsizing exercise initiated by Sony Entertainment International president Michael Grindon. Sethi by then had been with Sony for six years, having joined as VP, ad sales in 1995.
Sethi started her career in media planning and buying at J Walter Thompson in 1989. Prior to her stint with SET, she was national media director at Grey. During her career in media, she has worked on some key accounts like ITC, HLL, P&G and others, says an K Sera Sera communique.
“I am excited to be part of the young and fast moving team at K Sera Sera. As its CEO, I look forward to working closely with our long term associates like Ram Gopal Varma,” offered Sethi.
K Sera Sera MD Parag Sanghvi was quoted in the communique as saying, “We are glad Kacon is on board with us. The next couple of years are important from the point of view of growing our business significantly and with Kacons vast experience and leadership capabilities, we are confident we are steering in the right direction.”
With the company chairman, Ash Pamani indicating that the production house was aiming at being one of the top three television production house in the country, Sethis appointment seems like a move in the same direction. K Sera Sera has in the last two years come out with feature films like Darna Mana Hai and Bhoot, with Gayab primed for a July release. The company has tie ups with Sahara Manoranjan for producing telefilms as well as feature films, as well as with Radaan Mediaworks and the Girish Malik promoted Clapstem Productions.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
