GECs
K Sera Sera to set up subsidiary in Dubai
MUMBAI: Indian media companies are finding Dubai a hot destination. After Zee Telefilms and Mukta Arts, it is the turn of K Sera Sera Productions which is setting up a wholly owned subsidiary.
“We are in the process of establishing our outfit in Dubai Media City. It will take us three months to set it up. There are opportunities for television and film production there. We are in the process of identifying the projects,” says a senior executive in the company.
The subsidiary company, K Sera Sera Productions FZ-LLC will carry on the activities of movie and TV production. The other areas include distribution, pre-production, film and TV rights management, and film and TV post production.
Monesh Manghnani has been appointed as the director, manager and negotiator for the K Sera Sera Productions FZ-LLC. The authorised and issued share capital of the company is AED 50000 divided into 50 shares of AED 1000 each, the company said.
Meanwhile, K Sera Sera has fixed Rs 68 per equity share for the public issue, subject to necessary approvals and provisions. The price band offered to the public was fixed between Rs 64 to Rs 70 per equity share.
The board of directors, which met today, passed the resolution for the issue price for K Sera Sera’s 100 per cent book building public issue of 50,00,000 equity shares of Rs 10 each, the company informed the BSE.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
