News Broadcasting
JumpTV to offer SET Asia shows via internet
MUMBAI: JumpTV has entered into an exclusive agreement to begin offering Sony Entertainment Television Asia (SET Asia) in North America via the Internet.
The global internet-television network JumpTV streams live, high-quality international television signals via its website from stations in more than 60 countries. The subscribers can access their favorite channels from any Internet- enabled device including home computers, laptops, internet-enabled televisions, mobile phones and video game consoles, informs an official release.
Through JumpTV, SET Asia is now available for US$14.95 a month for a high- speed connection, with an upgrade option for an ultra bandwidth version, which runs at 1 Mbps and produces one of the highest resolution streams available on the internet.
SET Asia features some shows as: the love story Kaisa Ye Pyar Hai and Ek Ladki Anjaani Si, the Hindi adaptation of Juana La Virgen.
Additionally, the channel is bringing in a whole host of new programs including Aisa Des Hai Mera, Thodi Kushi Thode Gham and Rishton Ki Dorr, states an official release.
“Sony Entertainment Television Asia has been exploring new technology platforms to deliver our content over the Internet. We knew that with millions of South Asians living abroad, there was a tremendous opportunity and untapped market of more tech savvy South Asians in the US and Canada,” said SET Asia executive VP international business Rajan Singh.
“JumpTV will be the first Internet broadcast platform where SET Asia will be available after much success on cable and satellite platforms in North America.”
“We are incredibly excited to announce the launch of Sony Entertainment Television Asia on JumpTV. South Asian communities are avid followers of dramas and serials. The quality of these shows will attract a huge audience who are not able to access the channel through a regular television medium. There is no better way to stay in tune to Indian entertainment, music and events than through television, and SET Asia is a lead broadcaster from the sub-continent,” said JumpTV chairman and chief executive officer G. Scott Paterson.
“The addition of SET Asia to our channel lineup is an important step forward in bringing innovative, original television to one of the largest diaspora communities in the world.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
