iWorld
Juju Baby Music drops ‘Sau Gram’ to celebrate Vinesh Phogat and empower women
Mumbai: As Vinesh Phogat, India’s wrestling star, turns 30 on August 25th, Juju Baby Music – Operating under the banner of Artium Originals is excited to drop an empowering new track, “Sau Gram (Main Naa Haari)” on 25 August. Composed by acclaimed music producer Gourov Dasgupta and performed by Deedar Kaur, the song goes beyond celebrating Phogat’s remarkable achievements and is a bold testament to the strength and resilience of women globally.
Vinesh Phogat’s remarkable journey and fierce performance at the Paris Olympics 2024 have earned her immense admiration across the country. In a gesture to honour her accomplishments and resilience, Juju Baby Music has crafted a track that not only commemorates her success but also addresses broader societal issues faced by women. The track talks about a topic that’s been hotly debated but rarely sung about—the weight women carry, both literally and metaphorically, as reflected in the story of Indian wrestler Vinesh Phogat and the struggles she faced.
“Sau Gram (Main Naa Haari)” is more than just a song; it’s an anthem for women who constantly battle judgment and criticism. The track uses the metaphor of ‘100 grams’ to represent the weight of these societal pressures. Instead of letting these burdens define them, women are turning that weight into strength—embodying attitude, resilience, determination, confidence, and courage. The powerful line, “Sau Gram ab sab pe bhaari” (This 100 grams will outweigh everything else), perfectly captures the song’s bold and uplifting message.
The track’s raw emotion and timely message make it a significant release in today’s landscape. By focusing on the untold struggles and silent battles women face daily, “Sau Gram (Main Naa Haari)” aims to inspire listeners to reflect, speak out, and take action. It’s a song that doesn’t just resonate—it challenges the listener to think differently about the burdens women are expected to carry.
Juju Baby Music renowned music composer/producer and director Gourov Dasgupta who has also composed and produced the song ‘Sau Gram (Main Naa Haari) added, “We created ‘Sau Gram (Main Naa Haari)’ to celebrate not just Vinesh Phogat’s triumphs but the everyday strength of women. We wanted to capture how women are taking control of their narratives and using their experiences to build power. This song is about carrying that weight on our terms and making it our strength.”
Artium Originals co-founder and CEO Vivek Raicha added, “At Juju Baby Music, our goal is to transform the indie music scene and bring forward meaningful messages. ‘Sau Gram (Main Naa Haari)’ is a testament to Vinesh Phogat’s incredible spirit and a celebration of women’s resilience worldwide. We hope this song inspires listeners, especially women in India to rise above challenges and embrace their own strength.”
Founded by Vivek Raicha and Ashish Joshi, along with renowned composer Gourov Dasgupta, Juju Baby Music is on a mission to redefine the music industry. The label blends innovative technology with a passion for nurturing new talent, aiming to create impactful and transformative music.
“Sau Gram (Main Naa Haari)” will be available on YouTube, Spotify, Amazon Music, Zync Music, JioSaavn, and Hungama, making sure its powerful message reaches listeners everywhere.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
