iWorld
Juju Baby Music Drops ‘Folk Outta The Box’ EP, reviving Folk with a twist
Mumbai: Juju Baby Music – operating under the banner of Artium Originals – is excited to announce the release of its newest EP, ‘Folk Outta The Box’, an innovative project that breathes new life into the timeless genre of folk music. This groundbreaking collection features fresh reinterpretations of traditional melodies, aiming to captivate both seasoned folk enthusiasts and a younger audience that craves fusion and contemporary sounds.
In a series of weekly releases starting on 11 September, Juju Baby Music will drop one track every Wednesday, giving listeners a steady dose of fresh folk vibes and anticipation for what’s next. Each song in the EP is designed to connect deeply with its audience, blending the familiar warmth of heritage with contemporary flair.
At its core, ‘Folk Outta The Box’ aims to bridge heritage and modernity by reimagining folk tunes for both traditional festivals and contemporary spaces like clubs and live venues. This EP envisions a future where timeless melodies align with today’s tastes, reaching a diverse audience. Juju Baby Music has also harnessed the power of AI technology to create unique visuals for each track, showcasing the potential of tech in music.
The EP includes five dynamic tracks with a rich mix of regional flavours, brought to life by some of the most talented young folk artists from across India. ‘Banna Re’, sung by Pinky Maidasani, captures the vibrant essence of Rajasthan with a fresh, contemporary twist; ‘Mitti Da Bawa’, performed by Swarjit Singh, embodies the lively spirit of Punjab, blending traditional folk with a modern flair; ‘Rongobati’, delivered by Jyoti Prakash, blends traditional Oriya elements with innovative sounds, celebrating the cultural depth of Odisha; ‘Shundori Komola’, brought to life by Sagnika Saha, offers a contemporary take on Bengali folk, highlighting the artistic richness of Bengal; and ‘Vadalri’, performed by Aneri, combines traditional Gujarati melodies with modern rhythms, creating a fresh and engaging sound.
Juju Baby Music renowned music composer/producer and director Gourov Dasgupta said, “With ‘Folk Outta The Box,’ we wanted to reimagine the essence of folk music while preserving its soul. Our goal was to create something that resonates with today’s listeners while celebrating the rich heritage of our traditional sounds. This EP is about embracing our roots and presenting them in a way that feels fresh and relevant for a new generation.”
Artium Originals co-founder and CEO Vivek Raicha added, “At Juju Baby Music, we believe that music is a powerful storyteller, and with ‘Folk Outta The Box’, we’re not just sharing songs, we’re sharing heritage in a way that speaks to the present. This project is a celebration of India’s rich folk traditions, reimagined for today’s world. By blending age-old melodies with modern rhythms, we’re creating an experience that honours the past while embracing the future. We hope this EP resonates with listeners of all ages, sparking a new appreciation for the timeless beauty of folk music.”
Juju Baby Music invites listeners to embark on a musical journey like no other. ‘Folk Outta The Box’ isn’t just an EP—it’s a bridge between the past and the present, a vibrant showcase of India’s cultural tapestry.
Two tracks from the album have been released and received immense love from listeners. To keep the buzz alive and continue entertaining, new tracks will drop every Wednesday. Stay tuned to experience the evolving world of folk music like never before!
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
