Hollywood
Joy takes over! Inside Out 2 reaches $1 billion in record time
Mumbai: Disney and Pixar’s much-anticipated sequel, Inside Out 2, has taken the world by storm, rewriting the record books for animated films. In a stunning feat, the movie has become the fastest animated film to ever reach the coveted $1 billion mark at the global box office, achieving this milestone in less than three weeks!!
This record-breaking performance surpasses the previous record holder, Frozen 2, which took 25 days to reach the same benchmark. Inside Out 2’s phenomenal success is further underscored by its impressive performance in India. The film raked in a whopping Rs 101.48 crores ($12.7 million) within just 19 days, becoming the fastest animated film to enter the exclusive 100 crore club in the country. This prestigious club recognizes animated films that have achieved a lifetime gross of over Rs 100 crores ($12.3 million) at the Indian box office. Notably, eight out of the eleven films currently in this club are from Disney and Pixar, solidifying their dominance in the animation genre.
Inside Out 2’s emotional journey resonated with audiences worldwide. The film’s ability to delve deeper into the complexities of our inner world, introducing new characters representing fresh emotions, seems to have struck a chord. With its critical acclaim and record-breaking box office numbers, Inside Out 2 has cemented its place as a true animation powerhouse.
Directed by Kelsey Mann, Inside Out 2 was released on 14 June 2024 in cinemas worldwide. Amy Poehler, Maya Hawke, Phyllis Smith, Lewis Black, Tony Hale, and Liza Lapira gave their voices to the beloved animated characters of the film. Written by Meg LeFauve, the animated film continues to weave its Pixar magic in theatres in India and across the world!
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
