GECs
JioStar launches glitzy new website in bold digital makeover
MUMBAI:JioStar has quietly dropped its flashiest transformation yet — a brand-new corporate website that oozes OTT swagger. With the sleekness of Netflix and the razzmatazz of Hulu, the platform is as loud as it is polished — a brash, confident statement of intent from India’s most ambitious media house.
The homepage hits hard: a full-throttle montage of its marquee films, series and sports properties, proudly calling itself “India’s favourite storytellers.” The site’s visual energy mirrors the brand’s content-first ethos — big, bold, and unmistakably JioStar.
The revamped logo — with ‘Jio’ in a magenta coloured circle nudging into ‘Star’ — marks a subtle but sharp shift in branding. There’s sections on entertainment and sports, but what’s catching industry eyes is a new section titled consumer products. Empty for now, it hints at an incoming wave of IP-led merchandise, possibly transforming the site into a content-to-commerce powerhouse. Time — and licensing deals — will tell.
For journalists and media pros, the portal is a goldmine. Rich press resources, high-res spokespeople photos, detailed executive bios, promos make it one of the most media-friendly corporate sites in India. Missing in action, however, is an investor relations section — a standard fixture on international media giants’ portals.
In a practical masterstroke, JioStar has also made life easier for cable TV operators. A clean dropdown menu now lists all reference interconnect offers by channel clusters — making compliance and clarity a breeze.
From content brag to backend utility, the new website signals that JioStar isn’t just flexing its brand muscle — it’s gunning for global best-in-class.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
