Kids
JioStar Kids launches Bittu Bahanebaaz on Sonic to add mischief and magic to summer screens
MUMBAI: This summer, Sonic has a new trickster on the block. On 12 May 2025, JioStar Kids premiered its 15 homegrown IP, Bittu Bahanebaaz-a light-hearted series that follows the creative chaos of 10-year-old Bittu, who can talk his way out of nearly anything.
Set to air daily at 12:30 pm on Sonic and available for streaming on JioHotstar, Bittu Bahanebaaz draws humour from everyday childhood conundrums and celebrates the power of quick wit and wild imagination. The title track, written by the legendary Gulzar, adds poetic flair to the antics.
“At JioStar Kids, we remain deeply committed to understanding the pulse of today’s ever evolving consumer. Our aim is to create relevant, screen-agnostic content that resonates across platforms—stories that are relatable, inclusive, and designed for kids and families to watch together and create memorable moments while doing so”, said JioStar entertainment – head of cluster Alok Jain.
Bittu Bahanebaaz is the latest jewel in JioStar’s expanding content crown. With hits like Motu Patlu, Chikoo aur Bunty, Shiva, Rudra, and Pinaki & Happy, the network continues to lead India’s kids’ genre in both local IP creation and cultural relevance. Its flagship channel Nick has held the number one spot in the category for 11 consecutive years.
To fuel the show’s reach, JioStar has rolled out a multi-platform campaign across TV, digital, social, gaming, and cinema. Kids can also interact with Bittu through an AI-powered chatbot and customised games on the SonicGang website. Mall activations and influencer-led content will further deepen audience engagement.
With this launch, JioStar Kids reinforces its position as India’s premier creator of local children’s content—and with Bittu’s antics now in motion, screen time is about to get a lot more fun.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
