Kids
JioStar Kids launches Bittu Bahanebaaz on Sonic to add mischief and magic to summer screens
MUMBAI: This summer, Sonic has a new trickster on the block. On 12 May 2025, JioStar Kids premiered its 15 homegrown IP, Bittu Bahanebaaz-a light-hearted series that follows the creative chaos of 10-year-old Bittu, who can talk his way out of nearly anything.
Set to air daily at 12:30 pm on Sonic and available for streaming on JioHotstar, Bittu Bahanebaaz draws humour from everyday childhood conundrums and celebrates the power of quick wit and wild imagination. The title track, written by the legendary Gulzar, adds poetic flair to the antics.
“At JioStar Kids, we remain deeply committed to understanding the pulse of today’s ever evolving consumer. Our aim is to create relevant, screen-agnostic content that resonates across platforms—stories that are relatable, inclusive, and designed for kids and families to watch together and create memorable moments while doing so”, said JioStar entertainment – head of cluster Alok Jain.
Bittu Bahanebaaz is the latest jewel in JioStar’s expanding content crown. With hits like Motu Patlu, Chikoo aur Bunty, Shiva, Rudra, and Pinaki & Happy, the network continues to lead India’s kids’ genre in both local IP creation and cultural relevance. Its flagship channel Nick has held the number one spot in the category for 11 consecutive years.
To fuel the show’s reach, JioStar has rolled out a multi-platform campaign across TV, digital, social, gaming, and cinema. Kids can also interact with Bittu through an AI-powered chatbot and customised games on the SonicGang website. Mall activations and influencer-led content will further deepen audience engagement.
With this launch, JioStar Kids reinforces its position as India’s premier creator of local children’s content—and with Bittu’s antics now in motion, screen time is about to get a lot more fun.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
