Broadband
JioGigaFiber: all you need to know
MUMBAI: With the launch of Jio back in 2016, business tycoon Mukesh Ambani reshaped the telecom business in India by disrupting the tariff charges. Riding on the popularity of his telecom venture, the Reliance Industry Limited (RIL) chairman now looks set to set off yet another price war. Addressing his shareholders at the company’s 41st Annual General Meeting, Ambani announced the launch of its fiber-to-the-home (FTTH) fixed line broadband service – Jio Giga Fiber, the registration for which will begin on 15 August through the MyJio app and the Jio website.
“JioGigaFiber will be the largest greenfield fixed-line broadband rollout anywhere in the world,” said Ambani.
• The initial roll out of the service will start from areas with maximum registrations. The company plans to target 1,100 cities.
• Jio Giga Fiber service will be activated through a Jio Giga Router
• Besides the basic internet service, Jio Giga Fiber will be bundles with a Jio Giga TV set top box, offering more than 600 TV channels as well as over 1000 movies with enabled voice command feature for TV
• Another interesting feature is that of video calling through TV. Users can call any other TV connected through JioGigaFiber
• Other amenities include multi-party video conferencing from the living room, voice activated virtual assistants, virtual reality gaming and digital shopping and smart-home solutions
“Gone are the days of Mbps, now it will be about Gbps,” said Isha Ambani at the AGM.
The company has rolled out a trial service offering of unlimited internet at 100 mbps for 90 days along with a monthly data quota of 100 GB for a security deposit of Rs 4,500 for the Optical Network Termination (ONT) device. Those opting to disconnect the service will get a refund of the amount.
Anticipating another disruptive set of services from Jio, market leader Airtel has also set in motion the revamp its existing wired broadband connection solutions.
For the upcoming war with Jio, the telco has set aside Rs 24,000 crore for the financial year.
From current 89 cities, it wants to expand its service to 100 key cities targeting big data consumption zones. To cope up with competition, Bharti Airtel is also expected to bombard consumers with great offers.
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Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
