iWorld
JioCinema Welcomes Dalmia Cement as Associate Sponsor for TATA IPL 2024
Mumbai: JioCinema, India’s leading streaming platform, today announced an exciting partnership with Dalmia Cement, a major Indian cement company, as an associate sponsor for the highly anticipated TATA IPL 2024 season.
This collaboration brings together two of India’s most trusted brands, promising an exceptional cricket viewing experience for millions of fans nationwide. With
Dalmia Cement joining the TATA IPL 2024 journey, JioCinema is geared up to offer an unparalleled level of engagement and entertainment throughout the tournament.
Commenting on the association, spokesperson for JioCinema, said: “We are delighted to welcome Dalmia Cement on board as an associate sponsor for the TATA IPL 2024. Dalmia Cement’s reputation for innovation and excellence aligns perfectly with the dynamic spirit of the IPL. This partnership promises to be a win-win, not only for both brands but also for our viewers who can expect an even more exciting and enriching cricket experience on JioCinema.”
Sameer Nagpal, COO, Dalmia Cement (Bharat) Ltd., added: “We are thrilled to partner with JioCinema as an associate sponsor for the TATA IPL 2024. The IPL is a national phenomenon, uniting millions through their love for the game. This massive platform provides us with a unique opportunity to educate crores of aspiring home owners in India, about the importance of RCF (ie roof, column & foundation) in ensuring that their dream house lasts for generations to come”.
TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bengaluru on March 22, 2024. Viewers will be able to catch the latest season for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features, including ‘Jeeto Dhan Dhana Dhan’.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
