iWorld
JioCinema Premium unveils an exciting line-up for July!
Mumbai: JioCinema Premium has announced its diverse content lineup for July. The platform’s upcoming releases cover a wide range of genres, offering diverse content ranging from popular global movies, to originals, unscripted reality, and kid’s entertainment. Here’s what’s in store for the viewers this month:
Riteish Deshmukh’s debut series, PILL will be the headlining original, premiering 12 July. Produced by Ronnie Screwala’s RSVP Movies and created by Raj Kumar Gupta, the series unravels the inner workings of the pharmaceutical industry. The month gets more exciting with the release of the globally loved film, Kung Fu Panda 4, which will be available in 3 local languages, namely, Hindi, Tamil and Telugu, alongside English starting 15 July.
Following a blockbuster launch, Bigg Boss OTT 3 continues to rule the charts with non-stop drama. The third season, hosted by megastar Anil Kapoor, premieres every day at 9pm. The fans are in for a double treat with the 5th season of Bigg Boss Marathi, which is set to premiere soon. In addition to the 24-hour live channel, the platform will also offer a host of interactivities for the viewers. Riteish Deshmukh takes on as the host this season, promising to elevate the entertainment quotient.
Additionally, two Telugu action-drama films, Gangs of Godavari, starring Vishwak Sen, Neha Shetty, and Anjali, and Harom Hara, starring Sudheer Babu, Malvika Sharma, amongst others, will exclusively be available in Hindi on the platform.
With its endeavour to provide wholesome entertainment for kids and family, JioCinema Premium will premiere new episodes of Chikoo aur Bunty, Abhimanyu Ki Alien Family, and Taffy this month. The robust line-up will also include shows like Khatron Ke Khiladi, Khoobsurat, Primetime with Murthy’s and Mishri.
iWorld
Applause, Story TV team up to push microdrama content
Partnership to create premium short form shows for mobile first viewers
MUMBAI: Applause Entertainment and Story TV are betting on short attention spans with a long-term vision, joining forces to create a slate of premium microdramas for mobile-first audiences.
The partnership brings together Applause’s storytelling pedigree and Story TV’s fast-growing digital reach, with plans to co-produce and distribute bite-sized dramas across genres. As part of the deal, Story TV will also adapt the romantic thriller Hello Mini into a vertical microdrama format, signalling a shift in how stories are being reshaped for smaller screens.
Backed by the Aditya Birla Group, Applause Entertainment has built a reputation for high-quality content with titles like Scam 1992 and Criminal Justice. Story TV, launched in 2025, has quickly scaled up with a library of over 1,000 titles across languages and genres, riding the wave of mobile consumption.
Story TV founder and CEO Saurabh Pandey said, “Phones are now the primary screens for content consumption, and microdramas are evolving into a mainstream format. At Story TV, we are blending storytelling with technology to push this format further.”
He added that the collaboration with Applause Entertainment will help expand the reach of microdramas while introducing a layer of premium storytelling to the space.
Applause Entertainment chief business officer Prasoon Garg said, “At Applause, we have always focused on strong storytelling across formats. As microdramas gain momentum, this partnership allows us to explore the space with a platform that understands both the format and its audience.”
With mobile screens shrinking and content getting sharper, the collaboration hints at a future where storytelling is not just shorter, but smarter, designed to fit neatly into the scroll of everyday life.
