iWorld
JioCinema offers fans a ‘Golden’ opportunity on opening day of TATA IPL 2024 with Jeeto Dhan Dhana Dhan
Mumbai: JioCinema announced it is bringing back its popular predict and win game Jeeto Dhan Dhana Dhan with a bang this season with My11Circle as the presenting sponsor. When Chennai Super Kings take on Royal Challengers Bengaluru on March 22, viewers will be able to win gold worth Rs 50 lakhs as the first prize, while the second prize will be gold worth Rs 10 lakhs and 50 winners get a chance to win Rs 1 lakh respectively on Jeeto Dhan Dhana Dhan.
In addition to this, fans will stand a chance to win a motorcycle and a Smart TV every game, from the second match onwards. JioCinema has sweetened the contest this season where fans can also try their fortunes at winning the weekly bumper prize for this season, an elegant hatchback car.
Free-to-play, Jeeto Dhan Dhana Dhan will also offer viewers multiple brand coupons of great value for every right answer. Viewers can hold the phone in portrait or landscape mode, a new introduction for fans this year, which will open a chat box at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win the grand prizes.
Jeeto Dhan Dhana Dhan aims to enhance the viewer’s experience and involvement while watching the TATA IPL on JioCinema vis-à-vis passively watching the league on legacy platforms. Introduced last season, Jeeto Dhan Dhana Dhan was an instant success as lucky contestants drove away a premium hatchback car. Within just one season of IPL, Jeeto Dhan Dhana Dhan became a platform for heartwarming tales of changed fortunes from India’s heartlands.
“My11Circle is thrilled to come on board as presenting sponsors of the Jeeto Dhan Dhana Dhan on JioCinema. It’s a perfectly synergized partnership that will give us the most opportune way to connect with our consumers during the IPL,” said Games 24×7 associate VP – Brand & Marketing Avik Kanungo. “This collaboration is a meaningful way to connect with live cricket audience at scale in an event that no one in India affords to miss.”
“Our intent is to reinvent the live sport viewing experience by making it more engaging and that is why we have upped the stakes this season on Jeeto Dhan Dhana Dhan,” said a Viacom18 Spokesperson. “Gamification of content makes the digital sport consumption experience more meaningful as it incentivises their commitment to the platform. For sponsors, this massive, engaged audience, increases their brand visibility, engagement, and potentially driving new users for their brands.”
iWorld
OpenAI hits back at Elon Musk’s lawsuit ahead of trial
Company calls claims “baseless” and accuses Musk of trying to disrupt a rival.
MUMBAI: When the stakes are measured in billions and egos are involved, even Silicon Valley titans can turn a courtroom into a battlefield. OpenAI has issued a sharp public response to Elon Musk’s ongoing lawsuit, accusing the billionaire of filing the case to harass a competitor rather than address genuine concerns. In a strongly worded statement shared on its official X account, OpenAI described Musk’s allegations as “baseless” and suggested the lawsuit is an attempt to disrupt the company as the case heads toward trial later this month in Oakland, California.
The response comes after Musk’s legal team recently amended the complaint, proposing that any damages potentially exceeding $150 billion should go to OpenAI’s nonprofit entity rather than to Musk personally. OpenAI questioned the timing and motive behind this change, calling it a late-stage attempt to “pretend to change his tune” on the nonprofit structure.
The company further labelled the lawsuit a “harassment campaign”, arguing that Musk’s actions are driven by personal rivalry, ego, and a desire for greater control and financial upside.
At the heart of the dispute is Musk’s claim that OpenAI has abandoned its original nonprofit mission of developing artificial intelligence for the benefit of humanity. A co-founder who left in 2018, Musk is seeking governance changes, including the removal of CEO Sam Altman from the nonprofit board, and the return of certain financial gains linked to Altman and President Greg Brockman.
OpenAI has firmly rejected these allegations, maintaining that its current hybrid structure, a public-benefit corporation overseen by a nonprofit parent remains true to its long-term goals. The company has also previously accused Musk of anti-competitive behaviour aimed at weakening its leadership.
As the case prepares for a jury trial, this public exchange highlights the deepening rift between two of the most influential figures in the AI revolution and raises broader questions about governance, mission, and power in the fast-moving world of artificial intelligence.
In the high-stakes game of AI, it seems the real drama isn’t just inside the models, it’s playing out in courtrooms too.
