iWorld
JioCinema joins forces with ShareChat & Moj
Mumbai: JioCinema has announced its partnership with India’s leading multilingual social media platform, ShareChat and India’s No.1 short-form video app Moj, offering consumers brand-new avenues for a wide collection of sports content including the TATA WPL, the TATA IPL, Indian Super League, and the 2024 Olympics. This partnership aims to help JioCinema engage more deeply with consumers of regional content by being present on their preferred social platforms and blending with their digital consumption habits.
ShareChat and Moj’s extensive user base of over 325 million users will have access to an array of snackable content of their favourite sport in the language of their choice through JioCinema’s handle on both platforms. They will also get a peek into unheard tales, anecdotes, and conversations from dressing rooms, narrated by JioCinema’s iconic experts who until recently rubbed shoulders with current players across different teams.
JioCinema has democratized the way sports content is consumed in India by offering multi-lingual commentary, multi-cam viewing, 4K feed, making the viewing experience more immersive and dynamic. Moj is today India’s largest homegrown pure short video platform, revolutionizing SFV for tier 2 audiences bringing authentic regional content, the latest technology including Dolby vision and offering innovative monetizing avenues like virtual gifting for its creator community.
“As we continue our endeavour to make digital omnipresent for sports content consumption through JioCinema, this partnership will take our efforts far and wide across the breadth of the country,” said Viacom18 Sports Head of Strategy, Acquisitions & Partnerships Hursh Shrivastava. “ShareChat and Moj will not only bring a newer audience but also scale to our regional presentation across multiple languages.”
“We’re thrilled to partner with JioCinema to bring the excitement of premium sports from around the world, including the TATA WPL, TATA IPL, Olympics, and Indian Super League to ShareChat & Moj. Short-form video has come a long way in India and this collaboration marks a significant milestone in our journey to offer diverse and engaging content to our 325 million+ users,” said ShareChat & Moj chief business officer Gaurav Jain.
iWorld
JioHotstar integrates ChatGPT for voice and text-based content discovery
Voice and text AI lets viewers explore shows, sports and more naturally
NEW DELHI: Watching TV just got chatty. JioHotstar has teamed up with OpenAI to roll out a ChatGPT-powered conversational interface that lets users discover content simply by speaking or typing what they want to watch. Gone are the days of endless scrolling or typing rigid keywords
The new AI feature supports multiple languages and understands moods, contexts, and preferences. Whether you’re in the mood for a romcom, a thriller, or a cricket highlight, the system responds with personalised recommendations drawn from JioHotstar’s catalogue of live and on-demand programming
Sports fans also get a front-row seat to AI-powered updates. You can ask for match scores, key moments, or player stats while staying tuned in, turning passive viewing into a more interactive experience
The integration doesn’t stop at the app. Entertainment-related questions asked directly within ChatGPT will now surface relevant JioHotstar content, linking viewers back to the streaming platform for seamless exploration
JioStar vice chairman Uday Shankar, said AI “marks a transformative shift for the media and entertainment industry. Our partnership with OpenAI will allow viewers to discover, engage with, and even curate content using their voice. This is a reimagining of the entertainment experience that feels deeply personal to every viewer”
OpenAI CEO of applications Fidji Simo added, “Entertainment used to be a one-way street. Now, AI turns every moment into an opportunity for deeper engagement. Viewers can move from watching to asking, from curiosity to recommendation in ways that feel natural, personal, and immediately useful”
The move highlights a broader trend in India’s streaming market: platforms are racing to make content discovery smarter, faster, and more context-aware as libraries expand and audiences demand personalised experiences.
