iWorld
Jio Haptik announces exclusive product launch event ‘Hype’ ahead of festive season
Mumbai: As the festive season is just around the corner, a conversational commerce company, Jio Haptik, has announced plans to organise its exclusive product launch event, ‘Hype.’ Jio Haptik, through this much-awaited event, will launch new commerce products and features for the upcoming festive sales.
The event will be held at Taj Santacruz, Mumbai, on 15 September from 4:00 p.m.
While dealing with an increase in sales and support requests, WhatsApp has emerged as the ideal medium for brands to achieve their goals. This product launch event is aligned with the increasing importance of proactive customer engagement strategies through WhatsApp. The event will witness top industry leaders discuss various WhatsApp campaign strategies to help brands break sales records, especially during the upcoming Diwali and festive season.
As part of the launch, the products introduced by Jio Haptik will help brands significantly optimise marketing budgets, achieve phenomenal sales, and enhance customer interactions. The product ‘proactive messaging’ will help customer-facing teams to initiate new conversations with users via WhatsApp notifications. The second product, ‘commerce plus,’ will make shopping through conversations easier through search and FAQs on WhatsApp, Facebook, and Instagram.
The event will be facilitated by leading CX and growth leaders – Jio Mobility platforms & products manager Satinder Singh, Jio Mart director of product management Archit Shrivastava, Netmeds chief communications officer Bruce Schwack and many more.
Sharing his views on the event launch, Haptik CEO and co-founder Aakrit Vaish said, “Messaging as a medium is now helping brands accomplish sales via direct customer conversations at scale. As the world’s largest WhatsApp chatbot provider, our exclusive features will help enterprises proactively sell their products to customers, digitise the end-to-end shopping experience, and meet enormous demand during the festive season. Also, our solution shall significantly increase brand discovery through newer channels like ads, SMS, and Instagram to help brands build a true-omnichannel strategy.”
Commenting on the occasion, Netmeds chief communications officer Bruce Schwack said, “We have been using Haptik for two years now, and from the outset, we have been impressed not only with their technology, but also with their sharp focus on how the technology could help us achieve our business objectives. We’ve already experienced the tremendous advantage Haptik gives us in managing and reducing friction on the CS side, and now the new WhatsApp commerce feature promises to help us convert browsers into customers. Any tool that helps us retain existing customers and on-board new ones gets a big thumbs up from me. So, don’t put your fork down, the best is yet to come!”
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
