iWorld
Jio extends Prime deadline, freebies period
MUMBAI: Reliance Jio Infocomm has announced that, in a month, over 72 million Jio customers have signed up for Jio Prime.
This is the largest migration from free to paid services in history in such a short period of time.Considering the demand for enrolling to Jio Prime and doing the first recharge, Jio has extended the deadline for purchasing Jio’s Rs 303 (and other) plans till 15th April. This extension will provide the necessary breathing room for users to avoid service disruption during the transition from free to paid services.
Customers who could not enrol for Jio Prime by 31 March for whatever reason can still do so by paying Rs 99 along with their first purchase of Jio’s Rs 303 and other plans till 15 April.
Jio also announced the Jio Summer Surprise for its Jio Prime members. Every Jio Prime member, when they make their first paid recharge prior to 15 April using Jio’s Rs 303 plan (or any higher value plan), will get services for the initial three months on a complimentary basis. The paid tariff plan will be applied only in July, after the expiry of the complimentary service.The Jio Summer Surprise is the first of many surprises for Jio Prime members.
Mobile Number Portability (MNP), which allows customers to retain their existing mobile number when they switch to Jio, is available across the country for all customers. For international travellers, Jio’s International roaming service is available.
Reliance CMD Mukesh D. Ambani told Jio customers, “I want to personally thank you for choosing Jio, and for being a founding member of the
Jio movement. A movement to transform India. A movement to empower and enrich each one of you with the revolutionary power and possibilities of Digital Life.”
“I am conscious that this is the largest migration from free to paid services in history. We are committed to doing this gradually, so that both Jio and Jio customers have the time to adjust, fine tune and perfect this transition. I want to assure you that Jio will walk alongside you all through this transition to paid services,” he said.
“Jio,” he said, “has created the world’s largest greenfield 4G LTE wireless broadband network, with over 100,000 mobile towers. And we will add another 100,000 towers to our network in the coming months. This greenfield investment – of over Rs 200,000 crore – is the largest in the world.” He added, “I commit that Jio will always strive to provide you the highest quality – and the world’s most affordable – data and voice services.”
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
