iWorld
Jio 4G to erect 45,000 towers; more the merrier, says COAI
MUMBAI: Late entrant telecom operator Reliance Jio will erect around 45,000 mobile towers in the next six months to boost its 4G network.
Telecom lobbying body COAI meanwhile stated that it has established around 129,101 base transceiver stations (BTSs) across India to tackle call drops on networks.
Reliance Jio in meeting with the telecom minister Manoj Sinha has committed to erect 45,000 crore mobile towers in six months to further strengthen its network. The company has said that it has plans to invest Rs 1 lakh crore over a period of four years and the new towers are part of this investment, PTI has reported.
Reliance Jio reportedly informed Sinha that it has already invested Rs 1.6 lakh crore in the networks and installed 2.82 lakh base stations across India covering 18,000 cities and two lakh villages.
Jio said that it has made all efforts to provide good consumer experience but non-availability of point of interconnection from Airtel, Vodafone and Idea has led to high call failure rate on its network. Sinha then directed the telecom operators to resolve PoI issue among themselves at the earliest.
Telecom regulator TRAI had recommended Rs 3,050 crore penalty on Airtel, Vodafone and Idea Cellular holding them responsible for congestion in RJIL network. TRAI chairman RS Sharma has asked the incumbent operators to mutually resolve interconnection issue at the earliest and warned action against those found liable for poor service quality benchmark around network congestion, call drop etc.
Consisting largely of India’s GSM operators, COAI members are said to have invested Rs 12,000 crore for installing these BTSs. The 100-day-plan to install BTSs was reportedly completed last month. TRAI’s Independent Drive Tests (IDTs) conducted between December 2015 and January 2016 revealed that call drop rates in cities like Mumbai, Pune, Delhi were much above the permissible limits. The limits are set at 2% by the regulator.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
