GECs
JCPK rules weekend airwaves: Sony; 1st Rs 10 million winner announced
MUMBAI: The news is out and it continues be good for Sony Entertainment Television as its gameshow “Jeeto Chappar Phaad Ke” (JCPK) completed three weeks on air.
A day after the JCPK sets witnessed mayhem after filmstar host Govinda gave away the first Rs 10 million in winnings, Sony put out television viewer ratings (TVRs) which indicate that the show continues to hold its own, especially in the north.
In key centres, TAM data released gave JCPK a weighted average TVR of 11 points for five episodes and a channel share of 46.5 per cent.
The highest was in Kanpur with 18.1 and 57.9 respectively. In New Delhi it was 13.1 and 48.3 while in Mumbai it was 11.3 and 44.8.
The show itself had its big winner in Narendra Kumar Varma, a 38-year old engineer from New Delhi, who won Rs 10 million. Varma also took home a Santro, a computer and airconditioner. He could have gone to the next stage at Rs 20 million but wasn’t sure of himself and decided to settle for Rs 10 million.
While it took nearly six months for rival Star’s Kaun Banega Crorepati hosted by Bollywood badshah Amitabh Bachchan to find its first Rs 10 million winner (crorepati) in Harshwardhan Nawathe, JCPK has done it within a month. However unlike KBC, where the winning limit is Rs 10 million, in the case of JCPK, there are no such limits. Theoretically, at least. The catch is that prize money after the Rs 10 million mark comes in the form of insurance.
Kunal Dasgupta, CEO, commented: “The winning score we have achieved so far on Jeeto Chappar Phaad Ke only reaffirms the confidence we had in our entertainment blockbuster. The weekend slot now belongs exclusively to us and we are ecstatic about the response!”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
