iWorld
Jazz Weekender returns for third edition in New Delhi
Mumbai: After two standout editions, Jazz Weekender is thrilled to announce its return to the enchanting 1AQ in Mehrauli for its third edition. This year, the festival promises an even richer and more memorable experience under the canopy of the city’s most iconic Banyan tree.
An unparalleled celebration of live music for the capital, Jazz Weekender’s previous editions galvanised the city’s music community with an impressive turnout of over 3000 attendees each time while featuring both global and local talent. This year, the festival will once again champion a diverse array of genres ranging from jazz to its adjacent styles like neo-soul, R&B, hip-hop, fusion, funk, and bossa nova.
Highlights of the third edition:
● Dates: 28-29 September 2024
● Location: 1AQ, Mehrauli, New Delhi
● Musical acts: A handpicked lineup featuring a blend of international and homegrown artists.
● Additional attractions: A vibrant flea market, diverse culinary experiences, and exclusive cocktail pop-ups enhancing the weekend experience.
Jazz Weekender’s past lineups have featured global sensations like Desmadre Orkestra, Cero Ismael, Tara Lily, and Trioritaët, alongside celebrated local acts such as Rhythm Shaw x Gino Banks, T.ill Apes, Tribemama Marykali, Kayan, NATE08, Sahil Vasudeva, and The Revisit Project. This year’s event promises to continue this tradition of excellence with a focus on boundary-pushing performances.
Jazz Weekender is hosted and curated by boxout.fm, Wild City, Gatecrash, Jazz in India and Paytm Insider.
Early Bird tickets are now on sale via Paytm Insider here.
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
