News Broadcasting
Janmat’s ‘Commercial Break’ to feature Balki on 21 January
MUMBAI: Today, advertisement shows find a suitable television spot. The views channel Janmat, has also introduced a show about the world of advertising through Commercial Break. In the forthcoming show on 21 January the show will feature the National Creative of Lowe, R. Balakrishnan who will speak on various advertising myths.
The show anchored by Priti Gupta, had been introduced six weeks back.The show will be aired at 7.30 p.m. Among other things, Balakrishnan’s explains the behind-the-scenes action while changing the Liril anthem. “And as for Amitabh Bachchan, there is no contest, he is bigger than any product in the market,” says Balki, as he is popularly addressed, informs an official release.
The repeat is telecast on Sunday the following day at 11 am. In the past, the half hourly format of Commercial Break covered leading ad agencies every week. The show also features the agency’s memorable works, awards won and ad creatives that go behind creating advertising campaigns and commercials.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
